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Campaign Hall of Fame. (Part 2 of 2)

. THE GUARDIAN POINTS OF VIEW BMP. Year: 1986 Title: Points of view Client: The Guardian Agency ... is the best ad he has ever made. Designed to enhance The Guardian s reputation as an open-minded newspaper ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

and bars, in WH Smith outlets and with The Guardian and Melody Maker. New Directions, meanwhile, targeted ...

HOW TO GET AHEAD: PERK LIFE

The Guardian s Stuart Taylor was delighted when British Airways invited him - along with other...The Guardian s Stuart Taylor was delighted when British Airways invited him - along with other sales executives - to go on safari in South Africa. We were instructed to pack lightly with the emphasis on casual attire, he recalls. So I turned up at Heathrow in jeans and t-shirt, only to find ...

REVIEW: Marketing and advertising news in the week’s press

asking if she would be better-looking if she was black. - The Guardian ITN s 11pm news ...

BRIEFS

the status of TV Nova, CME's television operation in the Czech Republic. The Guardian Media Group has signed up more than 500,000 registered users for its Guardian Unlimited website since its launch nine months ago. In its first ABC audit, Guardian Unlimited also notched up 9.75 million ...

NEWS BRIEFS

subscription to Film Four plus offers with conjunction with The Guardian and Odeon Cinemas. WWAV Rapp ...

CIMTIG: Travel Advertising Awards 1999 - In their 27th year the awards featured some outstanding category winners, with British Airways producing the best TV campaign by far

Agency: Abbott Mead Vickers BBDO Creative Media Plan Sponsored by The Guardian Observer Gold ...

OPINION: EasyJet’s dubious strategy of helping rival brand Go take off

Can One Person Possibly Be? contest. Likely contenders are often to be found in The Guardian ... . Unfortunately that excludes many Guardian readers, large percentages of whom seem to belong to the civil ...

MEDIA: Briefs

Scottish Media Group has reached agreement with the Guardian Media Group to buy its 15% stake...Scottish Media Group has reached agreement with the Guardian Media Group to buy its 15% stake in GMTV, the commercial breakfast television company, for just under pounds 20m including debt. The deal could pave the way to a full takeover bid if another GMTV major shareholder, Walt Disney, agrees ...

DIRECT: Joshua fights the battle for BA long-haul

, The Guardian, News of the World and the Evening Standard. Joshua will also test advertising in a range ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.