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MEDIA: FOR THE RECORD

. The Guardian is following up its TV brand advertising with a radio campaign which will run on Capital FM ... commercials emphasise The Guardian's aim to stimulate 'free thinkers', using the tagline, 'It's time ...

REVIEW: Marketing and advertising news in the week’s press

. - The Guardian Asda is putting pounds 1 million worth of big-name perfumes on sale at discounts of up ...

FINANCE: MEDIA MONEY - As new TV, print and internet options emerge, the media landscape for financial services has grown increasingly complex. Julian Lee finds marketers willing to experiment

9,046,381 12 The Guardian 7,035,556 13 News of the World ...

FOCUS: BROADCAST PR - Opening eyes to a digital future/Within the space of a few months digital television went from being a vague concept in the minds of the general public to being a comprehensible reality Stephanie France examines how this change was a

in support of the proposed change, while the Mail, Mirror and the Guardian were opposed ...

Oftel in rethink over extra number plans

will enable telephone companies, such as BT and Cable s 0800 40 40 40 and Guardian Direct, which has ...

MEDIA: Reinvigorated Observer looks set for success under Alton

in nearly six years to be pitched by the Guardian Media Group at its troublesome acquisition ... by the Sunday Times and Sunday Telegraph. It has a role. After 24 years at the Guardian, above all ... editors. The Guardian, with a fine series of scoops under its belt, has a definite sense of its ...

Office Angels seeks brand boost by Red Consultancy

in conjunction with the Guardian newspaper, continues to be regularly quoted in the media on secretarial ...

CAMPAIGNS: A fresh approach to an old subject - Corporate PR

the story. Articles followed in the Daily Telegraph, the Guardian, the Sunday Telegraph ...

M&B and Guardian assist schools drive for computerisation

Michaelides s classrooms.

THE OBSERVER: AN EXPERT’S VIEW - It will take more than a bit of bulk to revive this title’s sales, Colin Gottlieb writes

. Even under the stewardship of those wizards at The Guardian, the paper has shed 13 per cent of its ... of the money back into the existing product and the rest on more marketing. The Guardian is a superb paper produced by a hugely talented team. Yet still too many Guardian readers do not buy The Observer ...

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