MARKETING MIX: Brand manager of the week
21 Dec 2000
admire and why? James Murdoch - his alternative MacTaggart speech at this year's Guardian Edinburgh ...
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BMP DDB wins back Guardian account
22 Dec 2000 | by Claire Billings
BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online...LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly increase its marketing spend next year. Marc Sands, Guardian Newspapers’ marketing director, said, “We ...
Jeremy Bullmore to write for Campaign in agony uncle spot
15 Dec 2000
of the Guardian Media Group and the WPP Group. He is also the president of the advertising charity NABS. He ...
CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey
15 Dec 2000
Interfocus/New PHD 1,005,430 6 18= Guardian Unlimited Partners BBDH ...
CLOSE-UP: NEWSMAKER/SEGA - 'Creative differences' cited as BBH and Sega split. Sega is still playing a game of catch up in the consoles market, Jeremy White says
15 Dec 2000 | by JEREMY WHITE
. The Saturday Guardian described the Dreamcast as the best-kept secret in gaming - which is not a marketing ...
MEDIA: METRO - Commuter papers find morning glory. The Metro phenomenon is due to reach more UK cities next year, creating editorial opportunities for regional PROs
15 Dec 2000 | by ED SHELTON
the local publisher (the Guardian Media Group) refused the Associated cash with a competition resulting ...
EDITORIAL: Cohesion between ads is key for Coke
15 Dec 2000
. If Coke s homecoming proves anything, it is that agencies have no divine right to be brand guardians ...
Universal bank will need £350m state funding
14 Dec 2000
LONDON (Brand Republic) – The government is facing an annual bill of up to 350m to create the Post Office-based universal bank, because 10 high-street banks are reported to have refused to pay 125m a year towards running costs. The Guardian reports that the banks are only prepared to pay half ...
MEDIA: Regionals raise their ad appeal - Local papers are building their stock with advertisers, says Andy Fry
14 Dec 2000 | by ANDY FRY
650m from Newsquest s US owner, Gannett, Johnston Press and Guardian Media Group, it seems certain ... five regional publishers - Associated/Northcliffe, Trinity and Guardian Media Group - also sit ... or Newsquest, acquisition of RIM would confirm their dominance. If the Guardian group wins the battle ...
SO THAT WAS 2000: The millennium year delivered all its promised excitement, as dotcoms felt the burn and consolidation shook up many sectors. James Curtis reports
14 Dec 2000 | by JAMES CURTIS
quits shortly after. April Carolyn McCall (pictured) becomes managing director of Guardian ...
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