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MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

-line with the Guardian launching its media site. The cruel commercial reality is that the Guardian went on-line to protect the vast revenue stream from Monday s Media Guardian advertising. The newspaper group has a keen ... in this flurry of launches - like the Guardian and Haymarket - having been writing about the internet since 1994 ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

Management Training Video, the Guardian, (The Guide), 17-23 July 1999 pounds 375 ...

Campaigns: Spreading the Marmite message - Consumer PR

in the Mirror, the Sun, the Express and the Guardian, with a total reach of nearly 19.5 million, representing ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.