22 Dec 2000
| by Claire Billings
BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online...LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands.
BMP beat M 3m on advertising, is expected to significantly increase its marketing spend next year.
Marc Sands, Guardian Newspapers’ marketing director, said, “We ...
13 Dec 2000
LONDON (Brand Republic) - Serena Doshi, co-founder and managing director of youth lifestyle website Liv4now.com, is resigning to pursue other interests.
According to a report in The Guardian, Doshi is leaving her post at the end of January to be replaced by co-founder Ewan MacLeod. She will ...
01 Dec 2000
| by ADAM HILL
The sudden resignation this week of Guardian Unlimited editor David Rowan has overshadowed the appointment of new editor-in-chief, Emily Bell.
Rowan was in charge of editing The Guardian's on ...
, will oversee everything at Guardian Unlimited.
The company was at pains to make clear that Bell ...
17 Nov 2000
| by Claire Billings
Trader Media Group, the joint-venture publishing firm owned by the Guardian Media Group and venture...LONDON (Brand Republic) – Trader Media Group, the joint-venture publishing firm owned by the Guardian Media Group and venture capitalists BC Partners, has acquired two expatriate antipodean free magazines, TNT and Southern Cross.
The deal, which includes related websites, is said to be the company ...
17 Nov 2000
across The Guardian's website, e-mail newsletters, interactive TV portal, PDA site and WAP channel...Mdigital, the new-media division of MindShare, has designed an ad campaign for IBM which will run across six platforms from print through to personal digital assistants (PDAs). The advertising will run across The Guardian's website, e-mail newsletters, interactive TV portal, PDA site and WAP channel ...
17 Nov 2000
across The Guardian's website, e-mail newsletters, interactive TV portal, PDA site and WAP channel...Mdigital, the new-media division of MindShare, has designed an ad campaign for IBM which will run across six platforms from print through to personal digital assistants (PDAs). The advertising will run across The Guardian's website, e-mail newsletters, interactive TV portal, PDA site and WAP channel ...
10 Nov 2000
| by CAROLINE MARSHALL
, The Guardian, the BBC and Adidas...., The Guardian, the BBC and Adidas.
It is precisely because it has not wavered from its founding principle ...
03 Nov 2000
Guardian Unlimited is expanding later this month with the launch of
SocietyGuardian. co.uk.
Aimed at the public sector, it will run in tandem with the paper's
off-line Society section, carrying ...
of Money Unlimited, the Guardian's personal
finance site, and remains editor there in addition to her new ...
03 Nov 2000
.
Or perhaps some Joseph vouchers.
The Guardian took the moral high ground by turning down a saucy ...
of The Guardian's online subsidiary, FootballUnlimited? Why, none other than a MegaStar ad. Shame on you
...
03 Nov 2000
| by JOHN TYLEE
built its reputation with work on clients such as Carnegie Hall, Casio, Elektra, Guardian Life Insurance ...