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AXA hands pounds 20m media task to Optimum Action

17 Aug 2000 | by POPPY BRECH

requirements following its purchase in February last year of Guardian Royal Exchange, including the PPP ...

Virgin recruits campus teams for mobile push

08 Jun 2000 | by BEN ROSIER

rapidly growing market. Last year, The Guardian recruited a 30-strong team of students to act ...

DIRECT BRIEFS

01 Jun 2000 | by JEREMY RIDGWAY, associate director of A

. Learn.co.uk, the educational web site launched by Guardian Unlimited, is running a DM campaign through ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

01 Jun 2000 | by SHARON GREAVES

media brands. After nine years as marketing director of The Guardian and Observer ... is a non-executive director of WPP and the Guardian Media Group, and is the president of NABS. He ...

Briefs

18 May 2000 | by POPPY BRECH

Unlimited, part of the Guardian s online offering, has signed up Breathe, the mobile internet services ...

DIRECTWATCH: Guardian Media in web site DM

11 May 2000 | by PAUL WHITFIELD

Guardian Unlimited Network, the Guardian Media Group s online brand, has appointed KLP Euro RSCG...Guardian Unlimited Network, the Guardian Media Group s online brand, has appointed KLP Euro RSCG ... professionals on their lunch hour. Guardian Unlimited spokeswoman Sophie Silocchi said: We have used ... -the-line advertising for The Guardian. Guardian Unlimited has ten web sites, including a version ...

MEDIA: Briefs

06 Apr 2000 | by IMELDA MICHALCZYK

Guardian Newspapers has appointed Leo Burnett account director Rebecca Davies as marketing manager...Guardian Newspapers has appointed Leo Burnett account director Rebecca Davies as marketing manager for The Observer. Davies, who headed up the UDV and Heinz accounts at Burnett, will be responsible for continuing the battle against The Sunday Times through an aggressive marketing drive which ...

MEDIA: Napkin ads push Guardian online financial service

30 Mar 2000 | by POPPY BRECH

Guardian Unlimited s campaign for MoneyUnlimited is attempting to have consumers eating out of its...Guardian Unlimited s campaign for MoneyUnlimited is attempting to have consumers eating out of its hands with the first foray into napkin ads. Money Unlimited, which launched in February, is targeting workers in their lunch hour by branding five million napkins in London and one million ...

DIRECTWATCH: Direct Choice/IG Index

30 Mar 2000 | by MARC PREMA-RATNER, Senior account manag

the fresh approach made by this little insert which fell from a recent copy of The Guardian....At a time when speculation about dotcom shares is on every investor s mind, it is appeasing to see the fresh approach made by this little insert which fell from a recent copy of The Guardian. While trying to earn the odd buck from outside my chosen career - not quite resorting to the wild ...

Briefs

10 Feb 2000 | by ALEXANDRA JARDINE

s Marketing. Guardian Newspapers has promoted Stuart Taylor to the post of deputy ad director. Taylor is currently advertisement manager. Steve Wing, advertisement manager for Guardian Unlimited ...

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