BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online...LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly increase its marketing spend next year. Marc Sands, Guardian Newspapers’ marketing director, said, “We ...
LONDON (Brand Republic) – The government is facing an annual bill of up to 350m to create the Post Office-based universal bank, because 10 high-street banks are reported to have refused to pay 125m a year towards running costs. The Guardian reports that the banks are only prepared to pay half ...
LONDON (Brand Republic) - Serena Doshi, co-founder and managing director of youth lifestyle website Liv4now.com, is resigning to pursue other interests. According to a report in The Guardian, Doshi is leaving her post at the end of January to be replaced by co-founder Ewan MacLeod. She will ...
Trader Media Group, the joint-venture publishing firm owned by the Guardian Media Group and venture...LONDON (Brand Republic) – Trader Media Group, the joint-venture publishing firm owned by the Guardian Media Group and venture capitalists BC Partners, has acquired two expatriate antipodean free magazines, TNT and Southern Cross. The deal, which includes related websites, is said to be the company ...
. It will then sell various titles to Guardian Media Group and Johnston Press, the other two bidders. RIM owns 72 ...
LONDON (Brand Republic) – Marks 192m. It is thought M&S will outline plans for the closures at its half-year financial results next month. (The Guardian) ...
Six agencies have been shortlisted for The Guardian’s advertising account....LONDON (Brand Republic) – Six agencies have been shortlisted for The Guardian’s advertising account. BMP DDB, Fallon, HHCL 3.5m. ...
is currently the subject of a takeover battle with the Guardian Media Group, Johnston Press and American ...
of the launch of its new product Nomodo, which automates the domain name registration process. (The Guardian) ...
LONDON (Brand Republic) – The UK Competition Commission has contacted the three companies bidding for UK regional newspaper group Regional Independent Media with “issue letters” informing them of the areas it is investigating in the public interest. The three bidders are the Guardian Media Group ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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