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ROUND TABLE - PRIZE PROMOTIONS: Living by the rules - Promoters are inclined to view prize promotion rules as irksome, but they are designed to help protect both consumer and promoter. Bhavna Mistry reports

is available Any permissions required - eg parent, guardian, or employer (in the case of trade ...

BMP DDB wins back Guardian account

BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online...LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly increase its marketing spend next year. Marc Sands, Guardian Newspapers’ marketing director, said, “We ...

MARKETING MIX: Brand manager of the week

admire and why? James Murdoch - his alternative MacTaggart speech at this year's Guardian Edinburgh ...

OFCOM to look at cross-promotion

), EMAP, News International, Trinity Mirror New Media and Guardian Unlimited. BIPA chairman Rob Hersov ...

ONLINE PROMOTIONS: Campaign of the week - Online brokering company Selftrade chose a quirky slogan and ads featuring a voiceover from comedian Paul Merton to draw customers to its site

, The Times and The Guardian. Ads on commercial radio, including Virgin and Classic FM, featured one ...

Sports.com runs WAP campaign

Sports.com and Tribal DDB have produced an ad to promote the sports site to people who receive WAP phones for Christmas. The campaign will run on Breathe, Pocket Doctor and FoneData (which are all sold by 24/7) and on Guardian Unlimited s WAP site from 22 December until the end of January. When ...

Jeremy Bullmore to write for Campaign in agony uncle spot

of the Guardian Media Group and the WPP Group. He is also the president of the advertising charity NABS. He ...

CAMPAIGN-I: I-RECALL - Dotcom weekly awareness survey

Interfocus/New PHD 1,005,430 6 18= Guardian Unlimited Partners BBDH ...

MEDIA: METRO - Commuter papers find morning glory. The Metro phenomenon is due to reach more UK cities next year, creating editorial opportunities for regional PROs

the local publisher (the Guardian Media Group) refused the Associated cash with a competition resulting ...

CLOSE-UP: NEWSMAKER/SEGA - 'Creative differences' cited as BBH and Sega split. Sega is still playing a game of catch up in the consoles market, Jeremy White says

. The Saturday Guardian described the Dreamcast as the best-kept secret in gaming - which is not a marketing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.