21 Dec 2001
| by MediaWeek
Scottish Radio Holdings has announced the introduction of a new network programming initiative for its Scottish FM radio stations. Announced as Guardian Media Group Radio launch its rival Real Radio Format in Scotland, the new Colours Mix Radio Show will be broadcast every Friday night across ...
20 Dec 2001
The Direct Marketing Association (DMA) has elected eight client
marketers to its Client Activity Group following its annual general
meeting earlier this month. They are: Kevin Cordray, IPC Media; David
Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group;
Charles Ping, Guardian ...
17 Dec 2001
raid was bungled, The Guardian
When the Pentagon released footage of a special forces mission ...
. The Guardian
latched on to the story, fuelling growing doubts as to how the war was
really going.
6 ...
17 Dec 2001
. The two
mags must be a considerable cost to Guardian Newspapers, but their
effects on circulation ...
17 Dec 2001
, but in reality they were
quite funny.
6. The Guardian
A brilliant campaign for its daily ...
17 Dec 2001
Taylor
4. The Guardian: Stella Rimington
The coded message, with associated card reader ...
14 Dec 2001
Brann UK and Claydon Heeley Jones Mason have won the direct
marketing account for Guardian ...
DM for the Guardian Weekly, will work
with CHJM on The Guardian, The Observer, Guardian Unlimited, the
Guardian Weekly and Money Observer.
CHJM will also be responsible for sales promotion ...
14 Dec 2001
| by JENNY WATTS
.
The agency had presented a number of ideas to Marc Sands, the marketing
director of the Guardian Newspaper ...
's Hospital.
The ad ran every day in The Guardian up to the publication of the
Observer Sport Monthly ...
14 Dec 2001
| by MATTHEW COWEN
first financial services client since its Guardian Royal Exchange
account was folded into the AXA ...
14 Dec 2001
GuardianUnlimited Money, the financial news service of The
Guardian's online network, is to relaunch with a greater emphasis on
personal finance issues.
Editor Lisa Bachelor said: 'We discovered more and more people going
online to manage their finances and we are trying to capture ...