20 Dec 2001
The Direct Marketing Association (DMA) has elected eight client
marketers to its Client Activity Group following its annual general
meeting earlier this month. They are: Kevin Cordray, IPC Media; David
Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group;
Charles Ping, Guardian ...
14 Dec 2001
Brann UK and Claydon Heeley Jones Mason have won the direct
marketing account for Guardian ...
DM for the Guardian Weekly, will work
with CHJM on The Guardian, The Observer, Guardian Unlimited, the
Guardian Weekly and Money Observer.
CHJM will also be responsible for sales promotion ...
11 Dec 2001
| by Staff,
LONDON - Guardian Newspapers has awarded its below-the-line advertising accounts to Brann UK...Brann, which currently handles direct marketing for The Guardian Weekly , will work with CHJM on The Guardian , The Observer , Guardian Unlimited, The Guardian Weekly and Money Observer . CHJM will also be responsible for sales promotion for The Guardian , The Observer and Guardian Unlimited.
The agencies ...
29 Nov 2001
| by MARK KLEINMAN
since 1999 had been responsible for the
integration of the general insurance operations of Guardian ...
21 Sep 2001
Guardian Newspapers is reviewing its direct mail and sales
promotion account ...
at the end of October. The account
covers direct marketing and sales promotion for The Guardian, Guardian
Unlimited, Guardian Weekly, The Observer and Money Observer.
Last month, KLP lost the 2 million DM ...
18 Sep 2001
| by Staff,
LONDON - Guardian Newspapers is putting its below-the-line account up for review....The account covers direct marketing and sales promotion across Guardian Newspapers' various publications including The Guardian , The Observer and online service Guardian Unlimited.
The incumbent on the account is KLP Euro RSCG. Several agencies are thought to be pitching against KLP ...
18 Sep 2001
| by Staff,
LONDON - Guardian Newspapers is putting its below-the-line account up for review....The account covers direct marketing and sales promotion across Guardian Newspapers' various publications including The Guardian , The Observer and online service Guardian Unlimited.
The incumbent on the account is KLP Euro RSCG. Several agencies are thought to be pitching against KLP ...
29 Mar 2001
-quarters of which are programmers or designers. One of the
agency's clients is the Guardian-backed recruitment ...
22 Mar 2001
Guardian Weekly is launching a direct mail campaign to increase
subscribers to the international news digest. Created by Brann London,
the mailing uses the strapline, 'What's behind a great story ...
on the Guardian Weekly brand since 1998.
...
23 Feb 2001
of the year, it had partially resurrected itself with the resounding triumph of winning The Guardian ...
for the sought-after Guardian and Hovis business at the end of the year proved fruitless, and the agency has yet ...