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DIRECT BRIEFS: DMA elects client marketers

The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian ...

Brann and CHJM win Guardian Newspaper direct brief from KLP

Brann UK and Claydon Heeley Jones Mason have won the direct marketing account for Guardian ... DM for the Guardian Weekly, will work with CHJM on The Guardian, The Observer, Guardian Unlimited, the Guardian Weekly and Money Observer. CHJM will also be responsible for sales promotion ...

Guardian appoints Brann and CHJM
to direct marketing task

LONDON - Guardian Newspapers has awarded its below-the-line advertising accounts to Brann UK...Brann, which currently handles direct marketing for The Guardian Weekly , will work with CHJM on The Guardian , The Observer , Guardian Unlimited, The Guardian Weekly and Money Observer . CHJM will also be responsible for sales promotion for The Guardian , The Observer and Guardian Unlimited. The agencies ...

AXA reviews £12m DM account for Direct arm

since 1999 had been responsible for the integration of the general insurance operations of Guardian ...

Guardian Newspapers calls review of DM arrangements

Guardian Newspapers is reviewing its direct mail and sales promotion account ... at the end of October. The account covers direct marketing and sales promotion for The Guardian, Guardian Unlimited, Guardian Weekly, The Observer and Money Observer. Last month, KLP lost the 2 million DM ...

Guardian opens below-the-line pitch

LONDON - Guardian Newspapers is putting its below-the-line account up for review....The account covers direct marketing and sales promotion across Guardian Newspapers' various publications including The Guardian , The Observer and online service Guardian Unlimited. The incumbent on the account is KLP Euro RSCG. Several agencies are thought to be pitching against KLP ...

Guardian opens below-the-line pitch

LONDON - Guardian Newspapers is putting its below-the-line account up for review....The account covers direct marketing and sales promotion across Guardian Newspapers' various publications including The Guardian , The Observer and online service Guardian Unlimited. The incumbent on the account is KLP Euro RSCG. Several agencies are thought to be pitching against KLP ...

DM LEAGUE TABLES: DM rises to new media challenge - As consumers become more familiar with technology, DM agencies are bringing new media into the marketing mix

-quarters of which are programmers or designers. One of the agency's clients is the Guardian-backed recruitment ...

DIRECT: News in brief

Guardian Weekly is launching a direct mail campaign to increase subscribers to the international news digest. Created by Brann London, the mailing uses the strapline, 'What's behind a great story ... on the Guardian Weekly brand since 1998. ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

of the year, it had partially resurrected itself with the resounding triumph of winning The Guardian ... for the sought-after Guardian and Hovis business at the end of the year proved fruitless, and the agency has yet ...

 

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