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DIRECT BRIEFS: DMA elects client marketers

The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian ...

STOP PRESS: Guardian Newspapers hires Brann Agency UK to run account

Guardian Newspapers has hired Brann Agency UK to run its direct marketing account and Claydon Heeley Jones Mason to handle sales promotion. Separately, The Guardian has announced it will be the media partner for the Warhol art exhibition at the Tate Modern in February 2002. ...

ANALYSIS: Do ads work for newspapers? - As newspapers do battle for a shrinking readership, Daniel Rogers asks whether brand advertising boosts circulation

. While some newspapers, such as the Daily Mail and The Guardian, are holding up reasonably well, others ... director for Guardian Newspapers. "They are looking to titles for guidance and to give a range of opinions, which explains the recent boosts in circulation for The Guardian, The Observer and The Mirror ...

Observer hires Mother for £3.7m ad business

for The Guardian, The Observer's sister paper. Marc Sands, Guardian Newspaper's marketing director ... enjoy the same "fierce loyalty" as The Guardian. His ultimate aim is to achieve further growth ...

CAREERS: Movers - UK civil service benefit society

David Hall has been named as marketing and sales director of the UK civil service benefit society. Hall has 20 years' marketing experience in financial services including Guardian Royal Exchange and RAC financial services. He was latterly marketing director for the London-based marketing ...

AXA reviews £12m DM account for Direct arm

since 1999 had been responsible for the integration of the general insurance operations of Guardian ...

NEW MEDIA BRIEFS: Learn.co.uk to offer online recruitment service

Learn.co.uk, the Guardian-backed education site aimed at schools and local authorities, has expanded to offer an online recruitment service for employers and teachers, who will be able to scour for current positions through a straightforward job-finder facility. ...

MEDIA BRIEFS: Guardian secures sponsorship

The Guardian has secured media sponsorship for the 2002 Citigroup Private Bank Photography Prize. ...

PROFILE: Marketing magic - Harry Potter, Trainee wizard, Hogwarts School of Witchcraft and Wizardry

Potter 'brand guardian', is authorised to comment on him, and she was in Los Angeles ...

MEDIA: Youth Radio - Radio spreads the message to youth. Brands can cash in on the growing popularity of commercial radio, writes Alastair Ray

on to the next thing." Browse says a range of brands such as Levi's, Virgin Mobile, The Guardian ...

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