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WHAT THE MEDIA SAY: Cipro supply taxes the US Government

drug patents the US never budges,' advised The Guardian (23/10), but just 24 hours later ... . Bayer 'bowed to demands' (The Guardian, 25/10) and slashed the price. Meanwhile, the Canadian ...

BEHIND THE HEADLINES: gsk faces attack over Prozac/Seroxat drug

Seroxat, came under fierce attack on Monday in The Guardian, following disclosure of research alleging ... failed to warn of the risks. Monday's article was the latest of several Guardian items criticising ... , featured prominently in Monday's story. Healy's findings - The Guardian claimed - fuelled ...

CAMPAIGNS: What The Media Say - Superstores and OFT joy as RPM axed

: 'This is a whole new ball game ... We don't intend to let anyone steal our sales' (The Guardian, 17 ...

CAMPAIGNS: What The Media Say - Drugs giants fail to drum up support

down,' ran the headline in The Guardian (19/4), while The Independent noted that 'South Africa ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.