to remove filtersPROFILE: Marketing magic - Harry Potter, Trainee wizard, Hogwarts School of Witchcraft and Wizardry
15 Nov 2001 | by ALEXANDRA JARDINE
Potter 'brand guardian', is authorised to comment on him, and she was in Los Angeles ...
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MEDIA: Youth Radio - Radio spreads the message to youth. Brands can cash in on the growing popularity of commercial radio, writes Alastair Ray
15 Nov 2001 | by ALASTAIR RAY
on to the next thing." Browse says a range of brands such as Levi's, Virgin Mobile, The Guardian ...
Public turns to 24-hour news services
after September 11 terror attacks
08 Nov 2001 | by Sylvia Westall,
newspapers saw a 5% increase in circulation figures, with The Guardian and The Observer being the highest ...
MEDIA: Wireless Group departs RAB over cost
01 Nov 2001 | by TANIA MASON
stations, Scot FM, for 25.5m to Guardian Media Group in order to repay debt. Trout said TWG would ...
HOW TO CUT IT AS A DIRECTOR: The first step to directing TV commercials does not have to be joining an agency creative team. Emma Hall discovers some less well-trodden paths to success
12 Oct 2001 | by EMMA HALL
and his own commercials directing credits already include The Guardian for BMP DDB and Nike for Wieden ...
REVIEW: Twiggy axed from This Morning
05 Oct 2001
Twiggy, the successful 60s model, has been axed from the daytime television show This Morning after only four weeks. She will be replaced by Fern Britton, who has been persuaded to return early from her maternity leave. - Media Guardian. ...
REVIEW: ITV's primetime ratings have dropped
05 Oct 2001
programming budgets in a bid to stem declining revenue. - Media Guardian. ...
Big Brands, Big Trouble
01 Oct 2001 | by Jack Trout
they are only the temporary guardians. Why do CEOs and finance directors let this happen? Why don't more City ... guardian and "author" of the brand and continuously retell its evolving story in a compelling way to all ...
REVIEW: Advertising downturn threatens pay-TV companies
21 Sep 2001
Analysts are rethinking their earnings forecasts for BSkyB as the advertising downturn threatens pay-TV companies. BSkyB said advertising accounts for less than 15 per cent of its revenue and added that subscriber growth and churn rate were better indicators of its performance. - Media Guardian. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
