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CAMPAIGN MEDIA AWARDS 2001: The Overture Award - Best Use Of New Media Business-To-Business

30 Nov 2001

IBM Multi-platform Customer Acquisition Pilot Mdigital worked with Guardian Unlimited ... programme to sell IBM hardware direct to customers and six Guardian platforms provided a wide range ... for 799 - ran across The Guardian newspaper, its WAP edition, e-mail alerts, The Guardian ...

MEDIA CHOICE: Deborah Bonello, Campaign's new-media editor, enjoyed IBM's Wimbledon-themed mobile advertising

06 Jul 2001 | by DEBORAH BONELLO

"This is IBM's first foray into mobile advertising. The Palm game is a 2001 version of the classic computer game Pong. It's free to download and can be e-mailed to friends - the game is being flagged by banners on Guardian Unlimited, Telegraph.co.uk and Sports.com. Of course, you must have a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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