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THE BOOK OF LISTS: The 10 best DM creatives

campaigns for PlayStation, The Guardian and One2One. 9. SIMON KERSHAW AND PHIL KEEVILL The Craik Jones ...

CHJM launches The Guardian's focus on health in debut DM

Claydon Heeley Jones Mason has unveiled its first work for The Guardian after winning the direct...Heeley's first work supports The Guardian's report on the health service. Its creative uses giant sticking plasters to convey the idea that The Guardian will reveal the truth underneath the surface about ... and leafleting. The copy reads: "What's the Government doing to heal Enfield's health service?" The Guardian ...

Jacob's in tie-in with hit movie Ice Age

granted by parents or guardians. After the promotion it plans to review data for direct marketing ...

DIRECT BRIEFS: Guardian Newspapers moves direct marketing account

Guardian Newspapers has moved its £4m direct marketing account from EHS Brann to Claydon Heeley

Guardian appoints CHJM to £4m account

LONDON - Claydon Heeley Jones Mason has won the Guardian Newspapers direct marketing business....the business last December. Claydon Heeley will handle all direct marketing for The Guardian, The Observer and Guardian Unlimited. Last year, Claydon Heeley was appointed to develop sales promotion for Guardian ... , and several other agencies. Marc Sands, the marketing director at Guardian Newspapers, said: "Brann pitched ...

Guardian appoints CHJM to £4m direct marketing account

Claydon Heeley Jones Mason has won the Guardian Newspapers direct marketing business....the business last December. Claydon Heeley will handle all direct marketing for The Guardian, The Observer and Guardian Unlimited. Last year Claydon Heeley was appointed to develop sales promotion for Guardian ... , and several other agencies. Marc Sands, the marketing director at Guardian Newspapers, said: "Brann pitched ...

Creative Partnership breaks world record for Persil

The 641m 2 mosaic consisted of more than 15,550 pictures of parents and guardians by children who responded to the through-the-line agency's direct marketing campaign. The complete mosaic, entitled "Big Mummy", took more than 1,500 man-hours to create and was large enough to cover two-and-a-half tennis ...

Lewisham launches second phase of recruitment drive

, inserts in The Guardian and leaflets and a newsletter to newly qualified teachers at universities ...

Direct marketing still targeting millions of dead people in the US

% viewed it as a "major annoyance". Address Guardian, the author of the survey, points the finger at lazy ... Guardian, pointed out that while there were 17m households affected, fewer than 2.5m people die every year ...

141 strengthens creative team with senior appointment

Darmory will partner Emma Walker, creative guardian, across all the agency's clients, including Disney, Allied Domecq, Safeway and Halifax. Darmory previously worked for OgilvyOne in New York, where she wrote award-winning banners, print ads, radio spots and websites for clients such as IBM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.