to remove filtersOpinion: Taking responsibility of brands
28 Nov 2002 | by MediaWeek
guardians we must consider the privileged positions that our brands hold in stakeholders' lives and play our ...
Search results for Guardian
Chrysalis signs AA for news info
05 Dec 2002 | by MediaWeek
's broadcast network, which also includes cash deals with Capital, SRH and Guardian Media Group. However ...
Maggie Brown...On Commercial Radio Ownership
21 Nov 2002 | by MediaWeek
for the goose is sauce for the gander. We have yet to see the guardians of public service content in full cry ...
News In Brief
14 Nov 2002 | by MediaWeek
Games" James Bond supplement in the Guardian Guide on Saturday as part of a joint promotional deal with Guardian Newspapers and Carlton Screen Advertising. Odeon cinemas will also give out copies ...
Emap's Roar raises questions on how to gauge youth trends
14 Nov 2002 | by MediaWeek
in conjunction with The Guardian , The Observer , OMD and Channel 4 - revealed that music, fashion ...
Is Content king in paper wars?
14 Nov 2002 | by MediaWeek
. Amplifying content Marc Sands, marketing director at The Guardian and The Observer , believes ... , The Guardian does well with "sensitive stuff", the Telegraph is good at countryside issues and The Times ...
Observer builds upon its glossy portfolio with OTM
07 Nov 2002 | by MediaWeek
and The Guardian 's marketing director Marc Sands. "We may increase the frequency of OTM , but a ...
News in Brief
31 Oct 2002 | by MediaWeek
Metro has unveiled a major reader research project to investigate the habits of its crucial 18 to 44-year-old "city dweller" audience. The Urban Life project, based on a panel of 3,000 readers across the UK, was backed by an investment of £350,000. (Marketplace, page 30) The Guardian newspaper ...
Auto Trader launches pull-out
17 Oct 2002 | by MediaWeek
the Trader Media Group, half owned by the Guardian Media Group, also marks the first time that Auto Trader ...
Media Auditor finds a new market niche
15 Oct 2002 | by MediaWeek
the guardians of client value for money. Allison Brodie hears how Media Audits boss Mike Larkin plans to expand
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
