OPINION: Firefighters have turned the PR tables on Blair
29 Nov 2002 | by CHARLIE WHELAN, charlie.whelan@haynet.com
support during a strike. The Guardian's poll showed that public support actually increased during ...
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CAMPAIGNS: Office rage is a good hook for Pertemps - Media Relations
29 Nov 2002 | by ADAM HILL
, Office Hours in The Guardian, Career Express and the Opportunities section of the Financial Mail ... Seven national papers - The Sun, the Daily Star, Daily Express, Daily Mail, The Guardian, the Mail ...
APA AWARDS: Achieving targets via customer mags - This year's APA Awards have rewarded proven effectiveness, writes Jennifer Hiscock
28 Nov 2002 | by JENNIFER HISCOCK
is that it is regularly raided for ideas and copy by national newspapers such as The Guardian. BA commissioned Cedar ...
Opinion: Taking responsibility of brands
28 Nov 2002 | by MediaWeek
guardians we must consider the privileged positions that our brands hold in stakeholders' lives and play our ...
MediaVest USA CEO Salvatore steps aside
22 Nov 2002 | by Staff,
for Kraft and Mars Kid, and won new clients Heineken, Touchstone Energy and Guardian Insurance among others ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian
22 Nov 2002 | by AMANDA HALL, a profile writer for The Sunday Times business section
Sir Niall FitzGerald is riding high. It is six years since he became chairman of Unilever and he is over halfway through a radical overhaul. He tells Amanda Hall about brands, JWT and running marathons.
REVIEW: Express Newspapers plans to launch freesheet
22 Nov 2002
Standard and Metro. Plans are at an advanced stage and distribution has been secured. - The Guardian.
REVIEW: Lord Black launches libel action against Express Newspapers
22 Nov 2002
articles in the Sunday Express' finance section. - The Guardian.
Maggie Brown...On Commercial Radio Ownership
21 Nov 2002 | by MediaWeek
for the goose is sauce for the gander. We have yet to see the guardians of public service content in full cry ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
