to remove filtersAGENCY 2003: Below The Line Agency of the Year - Best of the rest
18 Dec 2003
excelled. A campaign for The Guardian Weekly achieved response rates of up to 6% and generated ...
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MEDIA CHOICE: Tabloid broadsheets
18 Dec 2003 | by Rhona Tridgell, Business director, ZenithOptimedia
. The Times is wise to follow suit and we wait with interest to see how and if the Telegraph and Guardian ...
NEWS BRIEF: Guardian promotes Friday Review with free CD
11 Dec 2003
The Guardian is promoting its Friday Review music, films and arts supplement with a free music CD
STOP PRESS: AirMiles Travel Company signs deal
11 Dec 2003
The AirMiles Travel Company has signed a six-figure cross-media deal with Guardian Newspapers for a
UEFA picks Italian boss as marketing director
11 Dec 2003 | by Mark Kleinman
as the guardian of football's values of fair play, with an advertising campaign by Amsterdam agency 180 ...
10 events that shook marketing in 2003
11 Dec 2003
. As brand guardians, we must recognise the value of trust and hold on to it. 3. RUGBY WORLD CUP You ...
MEDIA BRIEF: Channel 7 to launch insert campaign
04 Dec 2003
Channel 4 is to launch an insert campaign in The Times and The Guardian on December 8 to promote
Times offers ad costs 'olive branch'
04 Dec 2003 | by Colin Grimshaw
announced it is to follow the lead of other papers, including The Guardian, in switching to electronic ...
MEDIA: Times hit by advertiser rebellion over charges
04 Dec 2003 | by Colin Grimshaw
edition. With The Daily Telegraph and The Guardian also expected to launch tabloid editions, ISBA ...
ANALYSIS: Quality papers shrink to grow
04 Dec 2003 | by Poppy Brech
bets on whether The Guardian or The Daily Telegraph will be next to go compact. Production ... with The Independent and The Times." Marc Sands, marketing director for Guardian Newspapers Limited, is similarly reticent. "We won't do it if it doesn't reflect The Guardian brand - we are not prepared to compromise ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
