Letter - We must challenge convention without losing integrity
18 Dec 2003 | by MediaWeek
, also won industry awards for their work. And, working with the Guardian/ Observer commercial ...
are scoring. The Guardian has set its designers on the job but, as the coolest urban title, it won't want to be third. It is likely to seek something radical for the new year. A Guardian Lite might work well ...
, also won industry awards for their work. And, working with the Guardian/ Observer commercial ...
advertorial or more integrated pieces of work such as The Guardian's recent supplement with the Book Trust ...
deal worth more than £1bn. The Guardian has removed all sex-related ads - worth £350,000 a year ...
-funding. For the RSPCA campaign, the simple mechanism that appeared in The Guardian and the Daily Mirror ...
, even The Guardian - considering tabloid versions, it's clear where the future of newspaper readership ... survey last week showed that Guardian readers were the least likely to consider buying a tabloid version ...
The industry hardly batted an eyelid when the Guardian Media Group said it would fulfil a long-standing ambition to acquire the remaining share of the Trader Media Group, home of Auto Trader ... executive Bob Phillis freely admits that the massive £593m outlay made perfect sense for The Guardian ...
Digital online versions of the Guardian and the Observer are being beta tested with web users from
Freeman, head of commercial development with Guardian Unlimited said: "I don't think media owners ...
and the Guardian Group and Channel 4 recently joined forces in a sponsorship deal. Jarvis believes that being able ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.