Letter - We must challenge convention without losing integrity
18 Dec 2003 | by MediaWeek
, also won industry awards for their work. And, working with the Guardian/ Observer commercial ...
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WHAT NOW FOR NATIONAL NEWSPAPERS?
18 Dec 2003 | by MediaWeek
are scoring. The Guardian has set its designers on the job but, as the coolest urban title, it won't want to be third. It is likely to seek something radical for the new year. A Guardian Lite might work well ...
MEDIA CHOICE: Tabloid broadsheets
18 Dec 2003 | by Rhona Tridgell, Business director, ZenithOptimedia
. The Times is wise to follow suit and we wait with interest to see how and if the Telegraph and Guardian ...
AGENCY 2003: Below The Line Agency of the Year - Best of the rest
18 Dec 2003
excelled. A campaign for The Guardian Weekly achieved response rates of up to 6% and generated ...
Sky pays £10m for third series of Fox hit thriller 24
17 Dec 2003 | by Staff,
." According to a report on Media Guardian, Sky One is likely to broadcast the third series and auction off ...
BBC calls halt to journalists writing newspaper columns
16 Dec 2003 | by Gordon MacMillan,
for The Guardian and editing the 'Today' programme, after he was attacked for negative comments he made ...
THE BOOK OF LISTS: The 10 Best comments on the ITV merger
16 Dec 2003
, is the earliest quote we have in our electronic archives on the prospect of a single ITV. 9. The Guardian ... ." The Guardian editorial, 15 July 2000. Up to a point, Lord Copper. Up to a point. 10. Raymond Snoddy And we ...
THE BOOK OF LISTS: The 10 Best ambient executions
16 Dec 2003
: The Media Vehicle Media agency: Universal McCann Creative agency: Ogilvy Mather 9. The Guardian In April, The Guardian ran a campaign to promote a supplement about food production and distribution. Five ... , with the question: "What's really in your food?" As well as encouraging them to buy the next day's Guardian ...
THE BOOK OF LISTS: The 10 Best Scoops
16 Dec 2003
for his alleged deception. 6. The Guardian: Dwain Chambers drug scandal The Guardian broke the story ...
THE BOOK OF LISTS: The 10 Best sales directors
16 Dec 2003
1. Stuart Taylor, advertising director of The Guardian and Observer The theory is that we're seeing a new way of selling press that goes above, beyond and round the side of the old way of flogging ... projects, creative thinking and access to editorial ideas. Taylor and his team at The Guardian are just ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
