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Mark Ritson on branding: Mary Quant is proof that we all have to move on

an interview with The Guardian. What happened next was as predictable as it was avoidable. The very strength ...

FT Creative Business media section goes monthly

section in an attempt to challenge Media Guardian. The changes to the FT media section comes ahead ...

Mr T plays on flying phobia for Orbis charity advertising

and Ireland. The ads will run over Christmas on sites including Friends Reunited, the Guardian, MSN and NME ...

The Annual 2004: The 10 Most complained about ads

it was "clearly exaggerated slapstick". 6. Channel 4 Dispatches A Guardian insert for a Channel 4 Dispatches ...

The Annual 2004: The 10 Best rumours

. The Times went first, then The Guardian announced it would launch in the Berliner format, but The Daily ...

The Annual 2004: The Year in ... Outdoor

Shelton, Phil Beaumont 8. The Guardian, "Trivial Pursuit", DDB London Another understated offering for the intellectuals among us, this time for The Guardian's Life supplement, which deals with science issues. A Trivial ... Hyperspace 4. The Guardian Ryder Cup guide In this tightly targeted campaign, Claydon Heeley Jones Mason ...

The Annual 2004: The Year in ... Media

and The Times followed suit, going entirely compact in November. The Guardian took a slightly sniffier line ... , commercial director, The Guardian and The Observer There is no greater animus in British media than that between Associated Newspapers and The Guardian. Associated management will tell anyone who's prepared ...

The Annual 2004: The Year in ... Research

" campaign. 9. The Guardian Having seen its share eroded, The Guardian turned to research which revealed ...

The Annual 2004: The Year in ... Press

. The Guardian laid its claim to that differentiation by announcing (some two years early) its relaunch ... Gottlieb OMD 8. The Guardian, "I like to read" Who says long copy is dead? This verbose execution from The Guardian runs to no less than 3,757 words. The ad, which promotes the newspaper's sponsorship of the Hay ...

The Annual 2004: The Year in ... Creative

's bizarre "subservient chicken" website for Burger King; our own Euro 2004 spot "divers" for The Guardian (I ...

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