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Agency of the Year: Direct Agency of the Year - Best of the rest

15 Dec 2004

creative work. A £35,000 national door-drop campaign for The Guardian yielded the paper's third ...

Claydon Heeley wins Campaign's DM agency award

10 Dec 2004 | by Staff,

for The Guardian, which picked up silvers at this year's Campaign Direct Awards and IPA Effectiveness Awards ...

DMA to set up mobile marketing strategy committee

18 Nov 2004 | by Daniel Farey-Jones,

and head of CRM for The Guardian, said: "The rate of change within the mobile marketplace over the next 12 ...

Guardian Weekly looks for US subscription growth

22 Oct 2004 | by Daniel Farey-Jones,

LONDON - The Guardian is stepping up subscription marketing activity as part of an effort to pick...Guardian Weekly currently has around 10,500 subscribers in the US and sells about 1,300 newsstand copies there priced at $3.95 (£2.20). The new direct mail campaign, created by Beekman Marketing ... Ricketts, publisher of Guardian Weekly, said: "North America is a strong market for Guardian Weekly. We ...

NSPCC in direct drive for second phase of 'Full Stop'

14 Oct 2004 | by Jules Grant,

Direct work, through WWAV Rapp Collins, encompasses DRTV, direct mail to target existing and new donors, door drops and inserts in the national press, including The Independent, The Guardian and The Observer, as well as women's magazines including Tatler, Red, She and Marie Claire. The 90-second DRTV ...

Fat sandwich campaign sees diet site traffic rise 200%

06 Oct 2004 | by Jennifer Whitehead,

in national newspapers including the Daily Mail, The Independent, The Guardian and the Metro. The site ...

Editorial: IPA's DM code need not cause division

01 Oct 2004

conflict. While the IPA becomes the guardian of DM's probity, the DMA can concentrate on its strengths ...

Heineken makes direct debut to raise lager profile

17 Sep 2004 | by Claire Billings,

The campaign was developed by Hall Moore CHI, the below-the-line venture from Clemmow Hornby Inge. The direct drive complements the current TV ads featuring the 'Goodfellas' star Ray Liotta as the guardian of the new, stronger Heineken. The DM offers recipients the chance to receive a free bottle of premium 5 ...

Guardian promotes web job service via Claydon Heeley DM

17 Sep 2004

The Guardian is promoting its new online job-matching service with a large-scale direct campaign...A mailpack is being sent to 160,000 jobseekers who have logged on to Guardian Jobs (www.guardian ... this will lift response rates significantly." Claydon Heeley has handled Guardian Newspapers' DM account since ... on to secure in September 2002. The agency now handles work for The Observer and The Guardian plus its network ...

Heineken makes direct debut to raise profile of premium variant

17 Sep 2004 | by Claire Billings

The campaign was developed by Hall Moore CHI, the below-the-line venture from Clemmow Hornby Inge. The direct drive complements the current TV ads featuring the Goodfellas star Ray Liotta as the guardian of the new, stronger Heineken. The DM offers recipients the chance to receive a free bottle of premium 5 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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