to remove filtersAgency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
creative work. A £35,000 national door-drop campaign for The Guardian yielded the paper's third ...
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Mark Ritson on branding: Mary Quant is proof that we all have to move on
22 Dec 2004
an interview with The Guardian. What happened next was as predictable as it was avoidable. The very strength ...
Can the BBC get more for less?
15 Dec 2004
world moving toward ondemand viewing. Guardian Newspapers marketing director Marc Sands believes ...
Agency of the Year: Digital Agency of the Year - Best of the rest
15 Dec 2004
closely on VW Golf and The Guardian, and through its own development channels. A number of agencies have ...
Profile: Network operator - Polly Cochrane, Director of network marketing, Channel 4
08 Dec 2004 | by Colin Grimshaw
for The Guardian and The Observer 1996-98: Marketing manager rising to head of advertising promotions, Five ...
This week: Marketing news from the national press
24 Nov 2004
-calling for consumer users through its agreement with Vodafone. The Guardian Sainsbury's chief executive Justin King ... . The move follows the collapse of merger talks between Five and Channel 4 last week. The Guardian Nestle ... under the Nescafe brand, as first predicted by Marketing (6 May). The Guardian. ...
Amanda Aldridge on retail: Department stores offer a touch of retail magic
24 Nov 2004
Jan Kaplicky from Future Systems. The Guardian's architecture correspondent, Jonathan Glancey ...
Media News: Pioneer to back TV line via Indy
17 Nov 2004
The newspapers won the business following a pitch against The Times, The Guardian and Emap. The focus of the promotion, tagged 'Future Living Today', is a reader competition to design a living space with Pioneer's TVs as the focal point. The campaign will start with editorial in the papers' weekend ...
Marketing employers: Marketing to the core
17 Nov 2004
are customer-led and the marketing team is the guardian of the customer insight,' says Keers. 'They listen ...
IPA Effectiveness Awards
03 Nov 2004
, Guardian Newspapers and Claydon Heeley Jones Mason for The Guardian. - Mortimer Whittaker O ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
