to remove filtersCampaign Poster Advertising Awards 2004: Best Use of Illustration
15 Oct 2004
Uncovered Agency: DDB London Client: The Guardian Creative director: Andrew Fraser Art director ...
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Agency of the Year: Digital Agency of the Year - Best of the rest
15 Dec 2004
closely on VW Golf and The Guardian, and through its own development channels. A number of agencies have ...
Campaign Poster Advertising Awards 2004: Best Use of Typography
15 Oct 2004
: Breathtaking Agency: DDB London Client: The Guardian Creative director: Andrew Fraser Art director ...
Guardian still right-on as sexist ad complaint is dismissed
13 Oct 2004 | by Jennifer Whitehead,
LONDON - The Guardian Media Group, bastion of all things politically correct, has had a complaint...Rushdie's favourite cook". Two readers complained that the ad was sexist and offensive, but the Guardian ... that it could cause serious of widespread offence to readers of The Observer or The Guardian. As a model ...
Heineken makes direct debut to raise lager profile
17 Sep 2004 | by Claire Billings,
The campaign was developed by Hall Moore CHI, the below-the-line venture from Clemmow Hornby Inge. The direct drive complements the current TV ads featuring the 'Goodfellas' star Ray Liotta as the guardian of the new, stronger Heineken. The DM offers recipients the chance to receive a free bottle of premium 5 ...
Heineken makes direct debut to raise profile of premium variant
17 Sep 2004 | by Claire Billings
The campaign was developed by Hall Moore CHI, the below-the-line venture from Clemmow Hornby Inge. The direct drive complements the current TV ads featuring the Goodfellas star Ray Liotta as the guardian of the new, stronger Heineken. The DM offers recipients the chance to receive a free bottle of premium 5 ...
'Super Size Me' director dismisses McDonald's ads
23 Aug 2004 | by Joe Lepper,
McDonald's took out the ads in The Times, The Guardian and The Independent last week to coincide with Spurlock's promotion of his film at the Edinburgh Festival. The fast food company said it agreed with the central premise of the film -- that eating too much without taking exercise will harm your health ...
'Super Size Me' prompts McDonald's press fightback
20 Aug 2004 | by Jennifer Whitehead,
The advertisement, created by McDonald's in-house team along with retained agency Leo Burnett, will run in the Times and the film pages of the Guardian and Independent this week. It is timed to coincide with Spurlock's promotion of his film in Edinburgh. The text-heavy ad is headlined: "If you haven't seen ...
Sun, sea and sex - but no sangria
18 Aug 2004
prizes. 'We are not moral guardians. We are not their parents,' insists Jones. 'They are young adults ...
Mark Ritson on branding: Show me the founder, I'll show you the brand
18 Aug 2004
There was a terrific picture recently on the back page of The Guardian featuring the founders...was yes, and six years later Innocent is a huge success. The Guardian profile touched on many aspects ... of the statements about Innocent that appeared in The Guardian profile, its readers would have dismissed the article ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
