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Guardian appoints Connectus for Dixons online voucher campaign

LONDON – Online marketing technology group Connectus has been appointed by Guardian Unlimited...of the Guardian Unlimited Guide to Digital Cameras and Photography microsite , which provides co-branded content ... and liasing with the Guardian team, which will also drive traffic to the microsite through prints ads in The Guardian and Observer newspapers. Byron Pollitt, business development manager at Connectus, said: "This ...

The Guardian ditches Claydon Heeley as it takes direct marketing in-house

The Guardian is parting company with Claydon Heeley Jones Mason as part of a move to bring its...for the newspaper over the three years that it has held the account. The Guardian has created an in-house creative department, called Guardian Creative, to handle the business. The division is an extension of its commercial ... and magazines as well as developing innovative ideas for the newspapers. Marc Sands, the Guardian Newspapers ...

The Guardian takes direct account in-house

LONDON - Guardian Newspapers is shifting its direct marketing business out of Claydon Heeley Jones..., called Guardian Creative. The arm will handle all direct marketing, sales promotion and ambient briefs for The Guardian and The Observer. CHJM has worked on the account for just over three years. Its contract will be terminated at the end of the year. Guardian Creative will also take on the development department ...

The Direct Approach: New mandate for data

will leave for the film-makers in Hollywood and the elected guardians of our freedoms and privacies to decide ...

Media Forum: Are the NRS reforms worrying?

of Guardian Newspapers Limited, says there is now an industry-wide acceptance that the NRS needs radical ... to grasp the nettle and I think they have." NO - Stuart Taylor, commercial director, Guardian Newspapers ...

Media Forum: Are the NRS reforms worrying?

of Guardian Newspapers Limited, says there is now an industry-wide acceptance that the NRS needs radical ... to grasp the nettle and I think they have." NO - Stuart Taylor, commercial director, Guardian Newspapers ...

Lloyd James backs out of Lord de Chanson millionaires list

After issuing a press release last Tuesday announcing it had been appointed to manage the list, the company subsequently became concerned about a Guardian article on Lord de Chanson, who is a convicted fraudster. Brand Republic learned of this concern on Thursday morning. The article covers the fact ...

Corporate TPS is hurting the small businesses it was meant to protect

. For an administration that has prided itself as a guardian of the free market, as Her Majesty's Government purports ...

Direct marketing: Brand delivery

.' CASE STUDY - GUARDIAN NEWSPAPERS Agency: Claydon Heeley Jones Mason Objective: To change the image of The Guardian among golfers and boost circulation by 45,000 copies on Monday 13 September 2004, the day before the Ryder Cup tournament between Europe and the US began. Strategy: The Guardian wanted to shift ...

Trotman handles data for student clearing work

The text service, by mobile marketing firm Flytxt, will be sent to students who opted in via The Guardian's website. To register, students keyed in their name, email address, mobile number and selected three preferred courses and institutions. Flytxt co-founder and corporate business development ...

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