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LONDON - Albert Scardino, a former senior editor at The Guardian, has launched a broadside...performance of The Guardian since its relaunch in September and the future strategy of Guardian Media Group ... sides of The Guardian are a failure by any meaningful performance benchmark," he said. He accused ... to exploit the 12m global readers the Guardian's pioneering online arm now attracts. Scardino did not name ...
LONDON - Guardian Unlimited's 'The Ricky Gervais Show' has been named the most popular podcast...Bell, Guardian Unlimited editor-in-chief, said: "This has established an important precedent that Guardian Unlimited can host the best original content from the world's most popular performers, in whatever ...
The Daily Telegraph and The Guardian boosted their bulk copies and foreign sales respectively..., ensured the paper stayed above 900,000 copies. Overseas sales of The Guardian - up around 6 ... months into its relaunch in the Berliner format. The Guardian still managed to put on 6.3% in sales ... marginal increases. Carolyn McCall, chief executive of Guardian Newspapers, said: "All this comes at a ...
LONDON - The Sunday Telegraph saw sales jump 8% after its relaunch last month, as The Guardian saw...Despite the fall, The Guardian remains just above the 400,000 mark according to November's ABC figures. After changing format on September 12, The Guardian hit a high of 404,187 copies during September as readers sampled the new look, but after a small fall in October it fell again by 0 ...
LONDON – Online marketing technology group Connectus has been appointed by Guardian Unlimited...of the Guardian Unlimited Guide to Digital Cameras and Photography microsite , which provides co-branded content ... and liasing with the Guardian team, which will also drive traffic to the microsite through prints ads in The Guardian and Observer newspapers. Byron Pollitt, business development manager at Connectus, said: "This ...
Has The Guardian's Berliner relaunch delivered the goods, Alasdair Reid asks....with The Guardian's relaunch in Berliner format back in September. It must have known as soon as it set out its ... The Guardian's October sales performance pretty respectable, all things considered. Its sales are up 6 per ... cent. The Guardian's relaunch goals were straightforward: first, revitalise the product (and brand ...
The Guardian is parting company with Claydon Heeley Jones Mason as part of a move to bring its...for the newspaper over the three years that it has held the account. The Guardian has created an in-house creative department, called Guardian Creative, to handle the business. The division is an extension of its commercial ... and magazines as well as developing innovative ideas for the newspapers. Marc Sands, the Guardian Newspapers ...
LONDON - Guardian Newspapers is shifting its direct marketing business out of Claydon Heeley Jones..., called Guardian Creative. The arm will handle all direct marketing, sales promotion and ambient briefs for The Guardian and The Observer. CHJM has worked on the account for just over three years. Its contract will be terminated at the end of the year. Guardian Creative will also take on the development department ...
Guardian Newspapers is shifting its direct marketing business out of Claydon Heeley Jones Mason..., called Guardian Creative. The arm will handle all direct marketing, sales promotion and ambient briefs for The Guardian and The Observer. CHJM has worked on the account for just over three years. Its contract will be terminated at the end of the year. Guardian Creative will also take on the development department ...
Adam Freeman's decision to quit as the Guardian Unlimited's head of commercial development has put...Insiders at Guardian Newspapers have said Freeman may not be replaced when he leaves the organisation in January. But a spokesman for the paper said last week: "It's too early to say. We can't comment any further." Freeman has been widely credited with driving GU's successful strategy in recent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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