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Media relations: What The Papers Say - Edmonton fiasco dents Ikea image

The consumer experience was singled out for particular criticism: 'Ikea treats its customers so badly, a riot is the least it might have expected' wrote The Guardian (10 February), cataloguing a lack of online ordering, insufficient stock, and lengthy queues. Others accused it of irresponsibly stimulating ...

Corporate Rebrands: Surviving change

'dragging down' Morrisons after it reported a profits warning. A Guardian headline said it all: 'Morrisons ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.