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Keeping it in the family - the way forward in the new mediascape

. I believe that the genuine brand guardian must be the client -- it's great that agencies ...

Wieden & Kennedy takes £5m Cravendale account

Guardian account to W K and its £10m Weetabix account to WCRS. DDB has also lost key staff after chief ...

The Work: New campaigns - UK

the profile of the magazine. Ads will run in The Times, The Guardian, the Evening Standard ...

Ministry of Sound in grooming line

with mobile partners. Ministry of Sound acquired the Hed Kandi record label and club brand from Guardian ...

Power 100 marketers of 2006

match. 54. MARC SANDS - Guardian Media Group Sands has had a busy year as director of marketing for a company that has relaunched two newspapers. First came The Guardian's Berliner revamp in September 2005 ...

Media: Things we like

The Guardian had the pick of this year's April Fool stories with the Olaf Priol-penned scoop detailing the Coldplay frontman Chris Martin's pact to back the Tories after his wife, Gwyneth Paltrow, and Samantha Cameron bonded at a yoga session. The stroke of genius? A download on the Guardian website of a ...

Campaign: Whitley Neill Gin makes an upmarket splash - Consumer

launch, the gin gained eight pieces of national coverage, including three mentions in The Guardian, plus ... the brand. The Guardian drinks writer Victoria Moore attended the launch event and wrote about the gin ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.