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Campaign Media Awards 2007: Finalists

Marketing director: n/a Media brand manager: n/a Title: Secondfest Presented By The Guardian and Intel ...

Best festivals for brands

about having the biggest banners. Small touches can also make a difference; The Guardian, for example ... . GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ... , so the presence of commercial brands is very strictly policed. Star turns: The Guardian stood out ...

Virgin Active ties in with England smoking ban for debut ads

Gottlieb OMD is the media agency. The campaign will run online, with roadblocks of the Guardian ...

Lovefilm appoints Cocktail to develop brand partnerships

Lovefilm in the UK already has tie-ups with companies including AOL, Tesco, EasyGroup, CD Wow, Guardian Newspapers, WH Smith, Odeon and Vue. Cocktail has been asked to identify and negotiate additional partnerships with retail and FMCG brands whose customers are passionate about film. Paul Greenwood, Lovefilm ...

Marketing's Power 100

off to his second home in Rio de Janeiro. 49 Marc Sands Guardian Newspapers B, * Director ... tactics seem to be working. In a depressed market, both The Guardian and The Observer have bucked the trend. In the past year the group hired Wieden Kennedy to launch a brand campaign and its Guardian ...

Spoof or spite?

Mercer, founder of the consultancy Brand Guardians, whose clients include Toyota. It s open season ...

Sony Bravia's 'paint' scoops TV gold at BTAA

. They included Marc Sands, the marketing director of The Guardian; the former JWT creative director Nick Bell ...

Tap into the herd instinct

half the number of people through an ad in The Guardian than in The Daily Telegraph , but each Guardian reader might influence several times the number of people their Telegraph -reading counterpart ...

The questions marketers should be asking ... but never do

that most under-25s do not buy a daily newspaper, The Guardian studied them and built its digital offer ...

Century FM reshuffles presenter line-up as Warren joins

The Manchester-based station, which was sold by GCap Media to Guardian Media Group for £60m in October 2006, said its new line-up had come in response to asking listeners what they wanted to hear more of on Century FM. Heading the breakfast slot will be Adam Cole, Paul Salt and newcomer Graham, who ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.