to remove filtersThrift usurps green at top of the new consumer agenda
27 Aug 2008 | by Jane Simms
food have slowed as consumers defect to discount grocers. In addition, a recent Guardian/ICM poll also ...
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Man City takeover may be mixed news for sponsor
02 Sep 2008 | by Paul McNally and Daniel Farey-Jones
with The Guardian last month, Cook said Premier League clubs were "10 years behind" the US when it came ...
Eurostar's 'Somers Town' cinema venture escapes drubbing
22 Aug 2008 | by Staff
but ultimately finds the film to be "a hollow pleasure". The Guardian agrees about the excellent cast and comic ...
City Republic: Trouble brewing for the banks?
30 Jul 2008 | by Stephen Foster
this time. Guardian newspapers struggle Guardian Media Group is expected to announce today that its ... are suffering, although they still make money, but it's the dear old Guardian, as usual, that is burning the cash. In part, this is because of heavy investment in the Guardian Unlimited web operation ...
Supermarkets, hotels among sectors embracing the 'credit crunch' as part of their branding
29 Jul 2008 | by Gemma Charles
: Spending falls An ICM Guardian poll published last week found that 60% of the public are trying to spend ...
Website targeting Britain's Poles to get PR push
07 Jul 2008 | by Rene Butler
LONDON - A newly established Polish website, set up by former Guardian journalists, has hired Lewis...Polot.co.uk was launched in May by four former Guardian journalists. Eva Lake, Lorna Willis, Will Ricketts and Ian Popeck have joined forces to set up the site, which received nearly 700,000 hits in its first month. Lewis is helping Polot target Britain's one million Poles with their 'One million minds ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
at The Telegraph. 49. Marc Sands, The Guardian B The Guardian has continued to outperform the market in both ... director, who unveiled a creative strategy for The Guardian and appointed its agency, Wieden Kennedy, to The Observer account. Sands, who sits on the Guardian News and Media board, began his career in advertising ...
The Work: New Campaigns - UK
14 Mar 2008
. THE GUARDIAN - BRAND CAMPAIGN 2008 CREDITS Project: Brand campaign 2008 Client: Marc Sands, marketing director, Guardian News Media Brief: Bring The Guardian's values to life Creative agency: Wieden ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
