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Advertising in the noughties - Top 10 DM campaigns

1. Cancer Research UK Smoke is poison OgilvyOne 2007 2. Land Rover Grip Craik Jones Watson Mitchell Voelkel 2006 3. Skoda Badge Archibald Ingall Stretton 2002 4. The Guardian Pasta Claydon Heeley Jones Mason 2005 5. The National Phobics Society OCD Keyboard ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

Hall and copywriter Phillips produced work for clients such as The Guardian, VW, Philips and Guinness ... job to go to and it is not known if he will be directly replaced. ( Media Week ) Guardian Media ... at The Guardian , to the vacant role of commercial director. The position has been vacant for a year following ...

Advertising Association to launch foundation to fight negative image

that only 15 per cent of adults trust the advertising medium. Speaking today at the Media Guardian ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons

takeover by a Spanish-led consortium as it prepares to accept a 765m offer. Source: The Guardian ... London Olympic games in 3D, a senior executive said today. Source: The Guardian Wm Morrison warned ...

Guardian moves ahead with plans for readers' club

LONDON - Guardian News & Media's plans for a club for its most loyal readers are moving ahead...The company is recruiting a general manager for the 'Guardian club', which it describes as "a new ... that newspaper companies have had with their readers". The Guardian club is aimed at raising revenues from ... to charge for more online content. However, the Guardian has said it is not interested in a paywall scheme ...

Guardian considers 'members' club' to boost revenue

LONDON - The Guardian is considering launching a "members' club" that would provide extra benefits..."welcome pack, exclusive content, live events, special offers from [The Guardian's] partners ... would be put in place to "support the Guardian financially". The news follows Rupert Murdoch ... by summer next year. However, The Guardian has said that it is not interested in a paywall scheme. Emily ...

The Guardian may offer annual subscribers benefits of a 'members' club'

LONDON - Guardian Media Group is considering creating a paid-for 'members' club' in which readers

National Trust prepares online ad trial

on sites including Facebook, Amazon and Guardian.co.uk. The first ad will illustrate the range of places ...

Unicef launches campaign to support children's rights

will run from July 1. Inserts will run in titles including The Guardian, Radio Times and the Sunday Times Magazine while press ads will appear in the Telegraph, Independent, Guardian and Times. ...

Bathstore launches May sale with direct push

including Daily Mail weekend, Sunday Times, House Beautiful, Grand Designs and The Guardian ...

 

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