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Tim Elkington to head research at the IAB

was the head of research at Workthing.com and began his research experience working on The Guardian and Guardian Unlimited brands. ...

Mirror is latest publisher to offer iPhone apps

LONDON - Trinity Mirror is joining The Guardian and FT in launching iPhone apps, with apps...'s portfolio of apps to hit the market." Earlier this week, The Guardian launched its first iPhone ...

Guardian iPhone app goes on sale

LONDON - Guardian News & Media has launched a paid-for app for The Guardian newspaper today...for its online news service at Guardian.co.uk, the company has been looking at new ways to generate ... it does have a strong sponsor presence. Available exclusively through the iTunes app store, the Guardian ... it currently had no ad model for podcasts. Guardian News Media is currently restructuring as it attempts ...

EDF Energy launches Copenhagen Conference-themed ad campaign

. Ads will run in The Guardian , The Independent , The Times , Daily Telegraph , Spectator , New ...

And in the real world... Cadbury, Dubai, Online spending and more

confidence. Source: The Guardian Fears of a double-dip recession have grown after the services sector ... into the market. Source: The Guardian A bidding war for Cadbury is one step closer after Hershey lined up a ...

And in the real world... Kraft, Axa Group, Vodafone and more...

Kraft has until 5pm today to launch a formal offer for Cadbury under UK takeover laws. If the global food giant is not forthcoming with an offer, then it will be forced to walk away for six months. Source: Guardian Axa Group, the insurance giant, is preparing to launch a 1.8 billion rights issue ...

Are brands hit by the postal strike communicating this effectively?

Office any more, so why should brand guardians? Dependence on any single supplier is never a good idea ...

AOP Summit 2009: Mobile session round-up

.com and Independent.co.uk already have free iPhone apps, and it was reported last month that The Guardian is preparing ... of app The Guardian should launch, MacDonald said it should be really simple and offer something that the other newspaper websites don't. MacDonald said: "[The Guardian] should allow people to personalise ...

And in the real world....Kraft, Cadbury, Vivendi, Diageo, ITV, BBC and FTSE 100

: The Guardian Diageo, the drinks group, said it would press ahead with up to 900 job cuts after rejecting ...

And in the real world... Whitbread, Royal Bank of Scotland, NatWest, Orange, T-Mobile and more

: The Guardian The Orange and T-Mobile owner Deutsche Telekom are to merge their UK businesses to create a ... 's leading libraries. Source: The Guardian ...

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