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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

. Take Nestle, for example; according to The Guardian, it is the UK's most-boycotted brand ...

Mark Kleinman on Marketing and the City: In the balance

As political posters go, the image of a glowering Gordon Brown accompanied by the slogan 'Step outside, posh boy' was one of the more striking executions of the past few years. Those who fell for The Guardian story about Labour's aggressive approach to the forthcoming election campaign, failed to notice ...

Andrew Walmsley on Digital: Best behaviour

by The Guardian, use similar information gathered on viewers of media sites, coupling it with demographics ...

Opinion: The Marketing Society Forum - Are supermarkets duping consumers with nominal price cuts?

. This is hardly a revelation. What are we to make of Professor John Bridgeman's allegation in The Guardian ...

Mark Ritson on Branding: A statistical imbalance

LONDON - The Guardian's diatribe against Tesco and Asda is based on a partial reading...Last weekend The Guardian launched another of its attacks on British supermarkets, accusing both ... , while Tesco did so across 1500 lines. The Guardian also noted that, during the period in question ... . You read it in The Guardian first. In other headlines, Benedict XVI is apparently Catholic and ...

 

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