Speaking at the Media Guardian Changing Advertising Summit yesterday (12 October), Olander said Nike+ had helped the brand's running division to grow market share "every single year" since it launched in 2006 with Apple. Innovations such as Nike+ were part of a deliberate attempt for the brand ...
Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...
Argos pushes TVs in The Times and flooring and light fittings in the Daily Mail. In The Daily Telegraph coffee makers, cameras, satnavs and hoovers are being advertised. In The Guardian the catalogue retailer includes a pullout of products and also runs its ads across the tabloids. M S is running a ...
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads...on Bose sound docks for iPods. In The Guardian, it shifts the focus to printers, and in The Daily ...
The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free ... in on the action, advertising laptops and portable hard drives in The Guardian. Morrison s encourages readers ...
tyres in The Independent and The Guardian. Lloyds Pharmacy advertises a weight-loss product ... full page in The Guardian. The Daily Mail responds to "overwhelming demand" from readers ...
Lastminute.com advertises two-for-one hotel nights in a 24-hour offer in The Guardian, continuing its long-running creative showing holidaymakers having fun in different locations. Ryanair continues its bizarre press ads in The Guardian, pushing one-way tickets from 8. However ...
received a four-page write-up in The Guardian's G2 section praising its social conscience....McDonald's runs an offer for a free coca-cola glass, advertising in The Sun. The giveaway follows similar offers which have proved successful for the fast food branch as customers aim to collect the set. The Guardian's piece on Greggs , on which follows the appointment of a new PR agency ...
. Meanwhile, The Guardian includes a readers' offer for Le Creuset kitchenware at a reduced price ...
The Guardian includes an 84-page football pullout, while The Sun offers its readers football tickets for 9.50. As the crisis in Pakistan worsens, the national press devotes editorial space to increasing awareness and support, alongside ongoing calls for donations from member charities ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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