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McDonald's in fresh push to combat 'McJob' perceptions

The "Meet our people" campaign by VCCP is part of a long-running effort started in 2006 to dispel misconceptions about working at the fast-food restaurant chain. It has created in-store and print ads to run across education titles, including TES and The Guardian's Education section, for four weeks. The ads ...

Toptable hires former Bauer and Capital Radio marketer Carl Lyons

roles at Capital Radio, the Guardian and Guinness. Toptable's previous marketing director was Mat ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.