taking on the marketing role for EMEA . In 2005, the incoming chief executive told The Guardian ...
in all, a class act. Focus On - Canon/Guardian 'Eyewitness News' While every media agency in town ... on this concept. The agency brought together two of its clients, The Guardian and Canon, to create the 'Eyewitness ... The Guardian's stories of the day in images, went to number two in the iPad's free app chart in just two weeks ...
operator's international marketing teams. The Partners' status as 'European brand guardians' for eBay also ... guardians' for the auction site, the agency was asked to come up with a 'distinctive, flexible and hard ...
to drive revenue imperative and working with third parties to find them is one option. The Guardian ... with Guardian content, developing their own means of delivery and presentation and then sharing with the wider ...
left the organisation after 25 years. ( Media Week ) Guardian Media Group (GMG) has appointed GroupM ...
supporters also have the strongest opponents: Microsoft, The Guardian, Manchester United. Stop worrying about ...
Pinder was speaking to Campaign after making the afternoon keynote speech at yesterday's Media Guardian Changing Advertising Summit, in which he outlined the belief that businesses should widen their concern from financial growth to purpose. "A world where we think it's just about producing stuff ...
Discussing the global advertising outlook at the Media Guardian Changing Advertising Summit, Buhlmann said: "Instead of an image, brands need to create ideas that will allow them to spend time with consumers." He said that effective ways for brands to do this can be by creating branded content, branded ...
Speaking at the Media Guardian Changing Advertising Summit this morning, Jones said: "The relationship between advertisers is no longer linear, but square." In Jones' view consumers will now become 'prosumers' and powerful advocates for a brand. He said such conversations have been taking place for years ...
Media Innovations and Guardian News Media. The winners across 12 categories plus the Media Campaign ... IT Consumer Durables UM London for Bing Breaks for Microsoft Guardian News Media for Guardian ... passive spectator to passionate fan for Betfair Guardian News Media for Guardian News Media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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