CAMPAIGNS: Product Launch - Flipside site debuts with Bastion stunt
16 Mar 2001 | by BEN BOLD
in national and regional media, including The Mirror and The Guardian. It also featured extensively on radio ...
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Opinion: PR students are the stars of tomorrow
23 Jul 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk
business and a press officer from The Guardian. All are highly impressive in their track records, as well ...
CAMPAIGNS: Kids PR - Norton spins Tracy Island into success
19 Jan 2001 | by NICK PURDOM
, The Guardian and Daily Star, and many regional papers. The demand for Tracy Island was on news bulletins ...
MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.
29 Sep 2000 | by STEPHEN ARMSTRONG
-line with the Guardian launching its media site. The cruel commercial reality is that the Guardian went on-line to protect the vast revenue stream from Monday s Media Guardian advertising. The newspaper group has a keen ... in this flurry of launches - like the Guardian and Haymarket - having been writing about the internet since 1994 ...
Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing
07 Jul 2000 | by JENNIFER WHITEHEAD
Management Training Video, the Guardian, (The Guide), 17-23 July 1999 pounds 375 ...
Campaigns: Spreading the Marmite message - Consumer PR
28 Jan 2000 | by MAJA PAWINSKA
in the Mirror, the Sun, the Express and the Guardian, with a total reach of nearly 19.5 million, representing ...
FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard
03 Sep 1999 | by LEXIE GODDARD
July. Subsequent pieces appeared in the Guardian s Guide, the Daily Telegraph and the Mirror ...
Finsbury brings Bloomberg News man on to board
26 Feb 1999 | by JULIETTE GARSIDE
distributor Centrica, Carlton Communications, Great Universal Stores and Guardian Royal Exchange ...
STOP PRESS: Ad campaigns are making headlines
30 Jan 1998 | by JEMIMAH BAILEY
is the Times with 59 stories, pushing the Guardian into third place. The increase on the Times is partly due...Recent figures released by marketing communications agency Propeller indicate that in the last quarter of 1997 the Independent carried the most advertising stories with a total of 65. In second place is the Times with 59 stories, pushing the Guardian into third place. The increase on the Times is partly due ...
Independent tops the ranks for ad campaign stories
18 Jul 1997 | by JULIETTE GARSIDE
working on marketing communications. The Telegraph came second with 60 stories and the Guardian ... with the Guardian at the beginning of the year. It has since climbed from third position in the previous January to March poll, which identified the Guardian as the most ad-friendly national. National newspapers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
