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Adwatch (April 4) ) top 20 recall: The Guardian

cases, fairy tales warm the heart for their ability both to delight and terrify. The Guardian's first ... technologies have transformed the delivery of news. This ad is The Guardian's attempt to jump into the middle ... to my face. I found it reminiscent of a Charlie Brooker drama with a nice nod to The Guardian's 'Points ...

Katherine Levy: The big bad wolf in the story is actually The Guardian itself

brand-led TV ad for The Guardian in 25 years, has not been created to herald a truly new era ... can all tell, The Guardian will continue to haemorrhage money so long as Rusbridger refuses ...

Pick of the Week - Bartle Bogle Hegarty, The Guardian

Anne Cassidy is entranced by Bartle Bogle Hegarty's "The Three Little Pigs" for The Guardian:..."This has been the first obvious awards contender out of the UK so far this year. Made by Campaign's Agency of the Year for Campaign's Medium of the Year, it cleverly uses a simple tale to show how The Guardian handles the complexities of modern journalism." The ad was created by Matt Fitch and Mark Lewis ...

Work Debrief - How The Guardian enlisted fairytales to tell its own story

We were charged with communicating what The Guardian's open journalism methodology is and how ... - platform collaboration and The Guardian's curatorial role in the process, we needed a universal story. We ... departments, then put through Kath Viner, The Guardian's deputy editor. As sound and music play integral ...

Medium of the Year: The Guardian

, The Guardian stands out as this year's high achiever....innovation. Ultimately, the prize was awarded to The Guardian for having so effectively led the UK's news ... solutions for its commercial partners. This year saw The Guardian mark its 190th birthday ... to say that The Guardian has transformed British media and has also made politicians, on all sides ...

Guardian sheds just 2,000 copies despite 20p price rise

The Guardian's 20p cover price rise has dented its circulation by just 2,000 copies in October...October's circulation figures for national newspapers reveal that the Guardian's October circulation dipped 0.87%, a loss of 2,025 circulation, on the previous month to an average circulation of 230,541. The Guardian upped its weekday cover price from 1 to 1.20 on 19 September, so October marks its first full ...

Guardian to promote content strengths with marketing push

Guardian News & Media (GNM), the publisher of The Guardian and The Observer, is to change its...by film critic Mark Kermode. An audio visual feature on the Guardian website will challenge listeners to name as many films as they can in 60 seconds. The theme will continue in print, with The Guardian giving away a copy of Airplane! DVD and The Observer giving away a copy of Mulholland Drive. The Guardian ...

Media: All about ... Guardian Media Group

McCall - and slightly less charismatic. But when they argue that Guardian Media Group's new chief executive is "not very Guardian", they tend to forget that McCall wasn't really very Guardian either. She ... is wholly owned by the Scott Trust, an organisation whose sole mission is to support Guardian News Trader ...

Guardian snares Absolute man for marketing duties

LONDON - Guardian News & Media (GN&M), the publisher of The Guardian, has appointed Chris Lawson...Lawson will have responsibility for The Guardian and The Observer newspaper brands, driving newspaper sales and developing digital audiences. Lawson's previous roles include digital marketing director at Bauer across its lifestyle and specialist brands. Richard Furnesss, head of newspaper sales ...

Guardian knocks Lebedev's Independent with print ad

LONDON - The Guardian has hit out at The Independent by running a knocking ad in the trade press...The move by The Guardian follows last week's agreement of the purchase of The Independent ... . theguardian." The Guardian is unique in the national newspaper market in being owned by a foundation, The Scott Trust. Adam Freeman, director of consumer media at Guardian News Media (GN M), publisher ...

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