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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

. Take Nestle, for example; according to The Guardian, it is the UK's most-boycotted brand ...

Mark Kleinman on Marketing and the City: In the balance

As political posters go, the image of a glowering Gordon Brown accompanied by the slogan 'Step outside, posh boy' was one of the more striking executions of the past few years. Those who fell for The Guardian story about Labour's aggressive approach to the forthcoming election campaign, failed to notice ...

Andrew Walmsley on Digital: Best behaviour

by The Guardian, use similar information gathered on viewers of media sites, coupling it with demographics ...

Opinion: The Marketing Society Forum - Are supermarkets duping consumers with nominal price cuts?

. This is hardly a revelation. What are we to make of Professor John Bridgeman's allegation in The Guardian ...

Mark Ritson on Branding: A statistical imbalance

LONDON - The Guardian's diatribe against Tesco and Asda is based on a partial reading...Last weekend The Guardian launched another of its attacks on British supermarkets, accusing both ... , while Tesco did so across 1500 lines. The Guardian also noted that, during the period in question ... . You read it in The Guardian first. In other headlines, Benedict XVI is apparently Catholic and ...

Newspaper sites attract more than 30m unique users

Guardian.co.uk, Mail Online and Telegraph.co.uk attracted more than 30m unique users each

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circulation dropped 5.5% to 814,440, while that for The Sunday Telegraph fell 3.8% to 603,031. The Guardian's average circulation fell 5% to 327,937, while The Observer, which Guardian Media Group had been rumoured ...

Marketing Mole: Who does Google think you are? - Marc Sands, Marketing director, The Guardian

- The first link takes us to a brief profile on The Guardian's website, while the second is to a...- The third listing pushes to The Guardian's press office, which provides more detail on Sands ... LinkedIn profile for an executive based in the US. Verdict - The Guardian has a high Google ranking, so ... also use blogs and online forums to ensure that The Guardian plays a leading role in shaping industry ...

Yahoo! plots £60m drive

, and in Metro, The Guardian, GQ and Glamour. On the Yahoo! network, Yahoo! will run takeover ads leading to a ...

Guardian News & Media ends speculation

Guardian News & Media has ended speculation that The Observer would close or be repackaged as a

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.