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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

for publishers such as Trinity Mirror and The Guardian - 48% of respondents said improved performance was a ...

Save the planet marketing 'won't change consumer behaviour'

in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...

Trading places: this week's people moves

Hemmings as its international marketing director. ( Media Week ) Guardian News Media (GNM) has ...

Interactive: Twelve ideas for 2012

consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...

Think BR: Make sustainability the icing on your product's cake

. In an interview with the Guardian a few weeks ago he was reported as saying that he believes we are now entering ...

Helen Edwards on Branding: Take up the baton, maestro

is the guardian of the brand, as though that should be anyone but you. At least two of the agencies will imply ...

AGA targets busy 'new generation' in overhaul

The revamp will be supported by a press and PR campaign through integrated agency Cogent Elliot. Ads will appear in monthly magazines such as House Beautiful and Homes Gardens , as well as The Times and The Guardian newspapers. The activity will promote the launch of its latest cooker ...

Nike keen to extend Nike+ beyond running

Speaking at the Media Guardian Changing Advertising Summit yesterday (12 October), Olander said Nike+ had helped the brand's running division to grow market share "every single year" since it launched in 2006 with Apple. Innovations such as Nike+ were part of a deliberate attempt for the brand ...

Unilever announces crowdsourcing success and a new website

Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.