Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
for publishers such as Trinity Mirror and The Guardian - 48% of respondents said improved performance was a ...
on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
for publishers such as Trinity Mirror and The Guardian - 48% of respondents said improved performance was a ...
in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...
Hemmings as its international marketing director. ( Media Week ) Guardian News Media (GNM) has ...
consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...
. In an interview with the Guardian a few weeks ago he was reported as saying that he believes we are now entering ...
is the guardian of the brand, as though that should be anyone but you. At least two of the agencies will imply ...
The revamp will be supported by a press and PR campaign through integrated agency Cogent Elliot. Ads will appear in monthly magazines such as House Beautiful and Homes Gardens , as well as The Times and The Guardian newspapers. The activity will promote the launch of its latest cooker ...
Speaking at the Media Guardian Changing Advertising Summit yesterday (12 October), Olander said Nike+ had helped the brand's running division to grow market share "every single year" since it launched in 2006 with Apple. Innovations such as Nike+ were part of a deliberate attempt for the brand ...
Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.