Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...
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Privacy report recommends that brands police newspapers and urges Google action
27 Mar 2012 | by Gemma Charles
General "should be more willing to exercise his power as guardian of the public interest to bring actions ...
Marketing Society Awards for Excellence 2011: Marketing on a shoestring
07 Jun 2011
exposure that included coverage in The Guardian and The Independent. The app was downloaded 575 ...
Turned off
29 Jun 2010 | by Andy Fry
and the problems faced by Channel M, The Guardian Media Group's (GMG) local TV service in Manchester. Indeed ...
Greenpeace attacks BP with competition to redesign its logo
20 May 2010 | by Alex Brownsell
) issue of The Guardian, in which it attacked BP chief executive Tony Hayward. The ad quotes Hayward ...
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
. Take Nestle, for example; according to The Guardian, it is the UK's most-boycotted brand ...
Mark Kleinman on Marketing and the City: In the balance
13 Apr 2010 | by Mark Kleinman
As political posters go, the image of a glowering Gordon Brown accompanied by the slogan 'Step outside, posh boy' was one of the more striking executions of the past few years. Those who fell for The Guardian story about Labour's aggressive approach to the forthcoming election campaign, failed to notice ...
BMA warns DCMS of 'harmful marketing influences' on kids
04 Jan 2010 | by Daniel Farey-Jones
in the region of 25m to 35m per year after five years, according to Ofcom. According to The Guardian ... Burnham, now the health secretary. The Guardian claims several cabinet ministers "share at least some ...
MPs set to call for alcohol sponsorship curbs
14 Dec 2009 | by Staff
According to The Guardian , the committee will recommend a clampdown on drinks advertising and sponsorship. It is set to recommend changes to advertising codes to prevent alcohol companies sponsoring ... will also call for a minimum price of 50p per unit of alcohol, according to The Guardian . The MPs ...
And in the real world... GM, BBC, Google, CBS and Tesco
09 Dec 2009
. Source: The Guardian Normal 0 0 1 44 206 4 1 313 11.773 0 0 0 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
