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The Guardian 'The Three Little Pigs' by BBH

The Guardian has launched a brand campaign to showcase its open journalism and multiplatform...The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy ... picture", was first used in the "points of view" Guardian campaign in 1986. ...

Spotify launches app platform with Guardian, Rolling Stone and others

Spotify has launched a new app platform, with launch partners including The Guardian, Last...game-changing for the digital industry." The Guardian app integrates music reviews from The Guardian ...

Channel 4 to sponsor Guardian iPad app

The Guardian has signed up Channel 4 to sponsor its forthcoming iPad app....six and seven-day print subscribers will have free access to the app. In a Guardian video previewing the app, Guardian editor Alan Rusbridger said the newspaper's journalists will "not be scrambling ... , design consultant on the Guardian's iPad project, said the paper had been grappling with how to translate ...

Guardian iPhone app draws 67k subscribers

The Guardian's iPhone app has been downloaded more than 400,000 times in the six months since...The Guardian launched its updated app in January this year to tap into consumers' increased demand ... app is still available but is likely to be phased out. Between January 19 and June 7, the Guardian ... by the Guardian. Of these, 67,258 went on to subscribe to the app, prioced at 2.99 for six months or 3.99 a ...

Tropicana partners with Guardian website for 'good news'

Tropicana, the juice brand, has partnered with the Guardian website to create a co-branded section...The Good News Guardian section launches this week and will feature only positive stories from www.guardian.co.uk . The "positive" content will also be featured on the Daily Rays section of the Tropicana Breakfast Club site ... know they already absorb and enjoy". Both the Guardian.co.uk and Channel4 deals were negotiated ...

Tesco leads Guardian in BR app chart

down to an unfamiliar fifth place, usurped by The Guardian's new app, Nike Training Club and Capital Radio. The Guardian app, released on 19 January, is free to download though access to the full app ...

American Express signs deals with Guardian, LoveFilm and Spotify

American Express has teamed up with Spotify, The Guardian and LoveFilm as content partners...experience. Neo@Ogilvy, American Express s digital media agency, worked closely with Spotify, The Guardian ...

60 Second Spot: Meg Pickard, head of social media development, Guardian News & Media

Meg Pickard, GN&M's social media expert, tells Harriet Dennys why Guardian readers are like a...-fareast-language:#0400; mso-bidi-language:#0400;} MW: What is your role at the Guardian? MP ... - Guardian Tech has 1.5 million followers - and I advised on integrating the Guardian's iPhone app ... is the next big thing in the social world? MP: Mutualisation, which is Guardian editor Alan Rusbridger ...

Murdoch's paywalls are 'antithetical to everything' claims Guardian's Rusbridger

in The Guardian becoming the biggest English-language newspaper in the world, according to GNM's Alan Rusbridger....Speaking at an event hosted by digital agency Albion, Rusbridger, editor-in-chief of The Guardian ... was said to be "really working" for The Guardian, despite parent GNM last month posting a 57m pre-tax loss ... , but its reach has never been greater. In the last official audit, Guardian.co.uk achieved its best month ...

GNM reports 100,000 downloads for Guardian app since December launch

LONDON - Guardian News & Media's iPhone app for The Guardian has generated more than £240...The Guardian app went on sale on 14 December at a nominal price of 2.39 and has now been ... by an in-house team and built by 2ergo, the Guardian App showcases news, comment, features, photo galleries and audio from guardian.co.uk and benefits from featuring in Apple's current TV ad campaign. Sales ...

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