Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
storm. As a minimum precaution, every brand should have a socialmedia policy and content guardians ...
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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
price". Chris Lawson, content sales and marketing director, Guardian News Media So ... can reach an even larger number of progressive Guardian readers. The net effect will be more people sampling and subscribing to the Guardian iPad edition The "new" and improved iPad with superior graphics ...
Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
SHIFT: What marketers need to know about Facebook Timeline
11 Jan 2012 | by George Nimeh
automatically. It's called 'frictionless sharing', and examples from The Guardian and Spotify are doing well ...
Spotify launches app platform with Guardian, Rolling Stone and others
30 Nov 2011 | by Sarah Shearman
Spotify has launched a new app platform, with launch partners including The Guardian, Last...game-changing for the digital industry." The Guardian app integrates music reviews from The Guardian ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...
THE TALENT REPORT: Andrew Walmsley on what the digerati have to do to climb the greasy pole
12 Oct 2011 | by Andrew Walmsley
, who took The Guardian multichannel in digital is now chief executive of easyJet, while Marks Spencer ...
Andrew Walmsley on Digital: The Facebook future of media
05 Oct 2011 | by Andrew Walmsley
, news sites such as the Guardian, Telegraph and Economist, and music sites such as Spotify. Now, if I ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
