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E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?

that attracts kids, while acting in a responsible manner that reassures parents and guardians ... -known to parents and guardians. Targeted at five to 14-year-olds, the website - built by Big Picture ... this is the responsibility of parents and guardians, but as Martin Jones, managing director of Band Lineone kids; Trouble ...

Media: Media Briefs - Guardian Unlimited gains handheld outlet

The Guardian s web site, Guardian Unlimited, is to be made available as content via mobile phones...The Guardian s web site, Guardian Unlimited, is to be made available as content via mobile phones, handheld computers and digital television. Unlimited has signed carriage deals with BT ... , which enables users to download information onto handheld computers. The Guardian is also producing ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

and former Government minister Neil Hamilton revive their ill-fated libel action against the Guardian ... against the Guardian regarding allegations that Hamilton accepted a payment of pounds 2,000 from Harrods ... their innocence despite further allegations from the Guardian. Ian Greer steps down as head of IGA and his ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.