Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
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News International turns to Facebook for Fabulous 'social media magazine'
30 Jan 2012 | by Sarah Shearman
and data. In the UK, The Guardian and The Independent both launched "social apps" last year, which ...
Auto Trader drives on board Facebook Timeline
19 Jan 2012 | by Maisie McCabe
of social apps from partners such as Spotify and The Guardian. Those apps were available to users ...
SHIFT: What marketers need to know about Facebook Timeline
11 Jan 2012 | by George Nimeh
automatically. It's called 'frictionless sharing', and examples from The Guardian and Spotify are doing well ...
Campaign Annual: The Winners
15 Dec 2011
: Stella Artois Campaign of the Year: John Lewis Medium of the Year: The Guardian ...
Trend Report: How do media owners monetise social media?
06 Dec 2011 | by Mike Fletcher
from its Open Graph features for several newspapers, including The Guardian. The figures highlight the volume of traffic which Facebook can command with The Guardian, picking up a staggering extra one million readers a day through its Facebook app, which was launched in September. The Guardian's Facebook app has ...
Spotify launches app platform with Guardian, Rolling Stone and others
30 Nov 2011 | by Sarah Shearman
Spotify has launched a new app platform, with launch partners including The Guardian, Last...game-changing for the digital industry." The Guardian app integrates music reviews from The Guardian ...
Apps should be 'rooted' in user experience, says AKQA's Hood
21 Oct 2011 | by Maisie McCabe
Speaking as part of a session entitled 'Creative and Design Evolution' at yesterday's Media Guardian Changing Advertising Summit, Hood explained how keeping the fans at the "centre of the experience" enabled AKQA to create an app fans would want to use while watching the Uefa Champions League football ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...
THE TALENT REPORT: Andrew Walmsley on what the digerati have to do to climb the greasy pole
12 Oct 2011 | by Andrew Walmsley
, who took The Guardian multichannel in digital is now chief executive of easyJet, while Marks Spencer ...
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