CAMPAIGNS: It’s pink faces all around for Barbie - Brand Awareness
30 Jan 1998 | by MARY COWLETT
Radio 1 and Virgin Radio breakfast shows. On the launch day, the Guardian ran a photo of local ...
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CAMPAIGNS: Public Awareness - Taking the guilt out of shopping
20 Feb 1998 | by JOHN MACRAE
newspapers. John Ryle in the Guardian compared the No Shop concept to a consumer fast . Friends ...
International Relations: Bandaging Egypt’s tourism industry - The Egyptian economy hangs in the balance as the country prepares to undertake the ’mother of all PR tasks’ in a bid to stop its tourism industry from suffering total me
12 Dec 1997 | by ROBERT GRAY
Associates flew journalists from the Guardian, Evening Standard and Press Association out to Luxor on a ...
FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues
14 Nov 1997 | by MARY COWLETT
and entertainment. BT worked closely with brand leaders, such as British Airways, the Guardian, Halifax ...
Accountability tops agenda at PR conference
03 Oct 1997 | by IAN DARBY
of the Guardian and Shabanji Opukah of British American Tobacco. Other items on the agenda include the changes in political communications after the 1997 election. Speakers at the two-day event include Guardian ...
FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young people of today? PR specialists are tapping into the 1990s phenomenon that is Girl Power and can put client brands centre stage at festivals
08 Aug 1997 | by POPPY BRECH
. Guardian Newspapers is one of the six media owners which commissioned ROAR. Alison Hall, head of research ...
CAMPAIGNS: Novel tactics for book award - Media Relations
25 Jul 1997 | by JEZ ABBOTT
press, including the Guardian, the Times, the Daily Telegraph and a Private Eye cartoon ...
Campaigns: Public Awareness - Making the most of married life
04 Apr 1997 | by SIMON O’CONNELL
covered the renewal events. The Daily Mail, Guardian, Telegraph, Times and Independent carried ...
MEDIA: WHAT THE PAPERS SAY; London shows its style is a cut above
04 Oct 1996
defected to Paris and Milan descended on what the Guardian described as the Hottest venue for the Autumn...London s renaissance as a centre of fashion was highlighted when the top designers returned to show their collections. The media reported that big names such as Rocha and Hamnett who had previously defected to Paris and Milan descended on what the Guardian described as the Hottest venue ...
CAMPAIGNS: EVENTS; Pride fails to win over mainstream
16 Aug 1996 | by MARY COWLETT
on an issues-based campaign, for the mainstream media. This peaked in June when the Guardian, the Independent ... issues - the Guardian ran a fashion item on 10 July, headlined Glad to be grey . This year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
