15 Jul 2010
| by Daniel Farey-Jones
Callcredit is building a customer database for The Guardian to support the newspaper's new delivery...website.
Kai Muxlow, newspaper sales manager at The Guardian, said: "Callcredit has a great deal ...
24 Aug 2009
| by Jennifer Whitehead
LONDON - Guardian News & Media's plans for a club for its most loyal readers are moving ahead...The company is recruiting a general manager for the 'Guardian club', which it describes as "a new ...
that newspaper companies have had with their readers". The Guardian club is aimed at raising revenues from ...
to charge for more online content. However, the Guardian has said it is not interested in a paywall scheme ...
12 Aug 2009
| by Jacquie Bowser
LONDON - The Guardian is considering launching a "members' club" that would provide extra benefits..."welcome pack, exclusive content, live events, special offers from [The Guardian's] partners ...
would be put in place to "support the Guardian financially". The news follows Rupert Murdoch ...
by summer next year. However, The Guardian has said that it is not interested in a paywall scheme. Emily ...
12 Aug 2009
| by Jeremy Lee
LONDON - Guardian Media Group is considering creating a paid-for 'members' club' in which readers
10 Mar 2009
| by Jacquie Bowser
LONDON - Guardian News & Media has launched a data sharing initiative, allowing partners to take...with other web applications, and the Data Store, a directory of statistics curated by Guardian editors. The content API and the Data Store are available for free in return for carrying Guardian advertising. Emily Bell, director of digital content at Guardian News Media, said: "Openness and transparency are key ...
29 Nov 2007
| by Jacquie Bowser
LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ...
tenure, The Guardian embraced one-to-one marketing, built a reader database and adopted digital channels ...
16 Jun 2006
| by Deborah Bonello
The Guardian was the only quality daily to enjoy month-on-month and year-on-year circulation rises
11 Jan 2006
| by Tim Uden, Joint creative director, Dynamo Marketing
Communications
On buying The Guardian on Monday, I came across a simple blue envelope offering a free gift..., the
word 'free' and the link with The Guardian made me want to tear it
open. My travelcard wallet now ...
by linking with a well-respected paper, while for The
Guardian, it reminds readers of the paper's new size ...
09 Jan 2006
| by by Daniel Farey-Jones
LONDON – Guardian Unlimited is launching a subscription-based diet advice service in partnership...Known as Eat Right, the service will be accessed from Guardian Unlimited, the website linked to The Guardian and The Observer.
EDiets has editorial and advertising relationships with other sites, including MSN and Handbag.com, but Guardian Unlimited is the first partner to rebadge the service ...
09 Dec 2005
| by by Julia Pearlman
LONDON – Online marketing technology group Connectus has been appointed by Guardian Unlimited...of the Guardian Unlimited Guide to Digital Cameras and Photography microsite , which provides co-branded content ...
and liasing with the Guardian team, which will also drive traffic to the microsite through prints ads in The Guardian and Observer newspapers.
Byron Pollitt, business development manager at Connectus, said: "This ...
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