Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
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Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...
The Glenlivet targets market leader through digital
28 Jun 2011 | by Gemma Charles
, The guardians of The Glenlivet , in line with its main site. The aim is to increase membership ...
We'll Call You - Boots
26 Jan 2011
: It was in The Guardian newspaper on Monday. Boots: Well, I am going to put you on hold and have a chat with my ...
Commissioner bares 'very sharp teeth' to marketers in data debate
26 Mar 2010 | by Daniel Farey-Jones
director Charles Ping, and Guardian journalist Michael Cross. Cross, who founded The Guardian's campaign ...
The Guardian may offer annual subscribers benefits of a 'members' club'
12 Aug 2009 | by Jeremy Lee
LONDON - Guardian Media Group is considering creating a paid-for 'members' club' in which readers
National Trust prepares online ad trial
11 Aug 2009 | by Staff
on sites including Facebook, Amazon and Guardian.co.uk. The first ad will illustrate the range of places ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
