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Charity marketing techniques lose their magic

05 Feb 2008 | by Emma Rubach

. Currently, DRTV, inserts in titles such as The Guardian, press ads, face-to-face fundraising and phone calls ...

Barnardo's creates opt-in for 'shock' internet ad

26 Jun 2007 | by Ed Kemp

yesterday on www.guardian.co.uk, shows a boy telling adults including his parents to f**k off . The boy ...

75th Anniversary Issue: Disciplines - Direct marketing - Targeted, personal, effective

07 Mar 2007 | by Robert Gray

catalogue retailers,' says Guardian Newspapers' head of customer relationship management, Charles Ping. 'But ...

The questions marketers should be asking ... but never do

24 Jan 2007 | by Helen Edwards

that most under-25s do not buy a daily newspaper, The Guardian studied them and built its digital offer ...

DMA deputy Smith confirmed as new chairman

18 Jan 2007 | by by Ed Kemp

Smith, who is managing director of RSA Direct, has been deputy chairman for the past two years. She takes over from Charles Ping, head of CRM at Guardian Newspapers, who steps down after completing his two-year term in the post. On taking up the post, Smith outlined three issues for the industry ...

Direct choice: Innocent January calendar

25 Jan 2006 | by Mark Pearson, Creative director, TDA

Innocent's self-belief flows through all its marketing, following a single-minded strategy that is the envy of many other brands. This campaign - a January Advent-style calendar insert placed in The Guardian - is a perfect example of Innocent's personality. The creative work is wonderful ...

Direct choice: The Guardian Oyster card promotion

11 Jan 2006 | by Tim Uden, Joint creative director, Dynamo Marketing Communications

On buying The Guardian on Monday, I came across a simple blue envelope offering a free gift..., the word 'free' and the link with The Guardian made me want to tear it open. My travelcard wallet now ... by linking with a well-respected paper, while for The Guardian, it reminds readers of the paper's new size ...

The Guardian takes direct account in-house

23 Nov 2005 | by by Staff

LONDON - Guardian Newspapers is shifting its direct marketing business out of Claydon Heeley Jones..., called Guardian Creative. The arm will handle all direct marketing, sales promotion and ambient briefs for The Guardian and The Observer. CHJM has worked on the account for just over three years. Its contract will be terminated at the end of the year. Guardian Creative will also take on the development department ...

Direct marketing: Brand delivery

01 Sep 2005

.' CASE STUDY - GUARDIAN NEWSPAPERS Agency: Claydon Heeley Jones Mason Objective: To change the image of The Guardian among golfers and boost circulation by 45,000 copies on Monday 13 September 2004, the day before the Ryder Cup tournament between Europe and the US began. Strategy: The Guardian wanted to shift ...

Workthing hires Crayon for £6m relaunch activity

02 Jun 2005 | by by James Quilter

.com, which it acquired from Guardian Media Group last year..... Workthing was launched by The Guardian in 1999 backed by an adspend of about £30m, but the site failed ...

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