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PriceRunner to launch integrated Christmas ad push

The website has planned a series of ads in the national press, including The Times, Daily Mail, Observer and the Guardian, and at London Underground stations as well as viral marketing and on-site competitions that will coincide with the launch of its new strapline, The Price Comparison People ...

Guardian News & Media seeks successor to Ping

LONDON - Guardian News & Media has started a search for a successor to outgoing head of CRM Charles...chairman of the Direct Marketing Association, resigned from the role of head of CRM at the Guardian back ... tenure, The Guardian embraced one-to-one marketing, built a reader database and adopted digital channels ...

Terence Higgins Trust launches World Aids Day push

in the Guardian draw attention to people s ignorance of how the virus is spread. Terence Higgins Trust has also ...

Direct Approach: Brand freedom

guardians - their very titles suggesting the core of their role. Nowadays, brand controllers still exist ...

Barnardo's creates opt-in for 'shock' internet ad

yesterday on www.guardian.co.uk, shows a boy telling adults including his parents to f**k off . The boy ...

Lovefilm appoints Cocktail to develop brand partnerships

Lovefilm in the UK already has tie-ups with companies including AOL, Tesco, EasyGroup, CD Wow, Guardian Newspapers, WH Smith, Odeon and Vue. Cocktail has been asked to identify and negotiate additional partnerships with retail and FMCG brands whose customers are passionate about film. Paul Greenwood, Lovefilm ...

Personal secures head of data planning

for Mercedes-Benz, The Guardian and ING Direct, and was posted to Beijing to work on Motorola, which ...

Experian snaps up web measurement firm Hitwise for $240m

The Times and The Guardian to become the UK s number one newspaper website in the country. However, this was strongly disputed by rivals. According to ABCe figures, Guardian Unlimited is the UK s largest online paper ...

Campaign Direct Awards 2007: Finalists

Client: Seat UK BEST USE OF INSERTS Project: The Guardian Wallcharts Agency: Guardian Creative Creative director: Giles Brenard Art director: Guardian Creative Copywriter: Guardian Creative Account director: Natalie Jude Client: The Guardian Project: London Safety Camera Partnership Agency ...

Close-Up: Live Issue - Developing a new breed of integrated planner

." The Guardian is one such example. When it moved its creative out of the agency and into Wieden for the agency ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.